Report: Clinton Set to Air First Election TV Ads

By Jon Lafayette
( Broadcasting & Cable )
published

Hillary Clinton plans to air the first TV commercials in her bid for the presidency this week.

Clinton plans to spend about $1 million each in two early-primary states, Iowa and New Hampshire, campaign officials told the Wall Street Journal.

Two spots highlight her biography and motivation to seek the Democratic nomination. They will begin to run on Tuesday.

The presidential campaign should be good business for the TV industry.

Kantar Media is projecting TV ad spending in 2016 will hit $4.4 billion. Kantar expects $3.3 billion to go to local TV stations and about $800 million to local cable. National broadcast could draw $300 million in election advertising.

Jon Lafayette
Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.