Not an Upfront: Telemundo Has Jennifer Lopez Singing for Ad Clients

By Jon Lafayette
( Broadcasting & Cable )
published

Telemundo is inviting its advertising clients to the Hammerstein Ballroom on May 16 for a private concert by Jennifer Lopez, but they’re saying it is not an upfront event.

NBCUniversal, Telemundo’s parent, last month announced that it would be holding a single upfront presentation that would include NBC, NBCU’s cable network and its Spanish language media including Telemundo.

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In a press announcement, Telemundo says the concert is intended “to celebrate Telemundo’s successes this past year” and that “Lopez’s performance will mark the first of several collaborations by the entertainment icon in upcoming Telemundo projects to be announced.”

Lopez is an executive producer and star of NBC’s Shades of Blue.

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The singer/actress has a fair amount of upfront experience in her role as chief creative officer for NuvoTV, which acquired Fuse in 2014.

Jon Lafayette
Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.