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New Sponsors Sign Up for ESPN’s X Games

Bud Light, Toyota and Fruit of the Loom join roster for event in Austin

Bud Light and Toyota have joined the list of official sponsors for ESPN’s X Games, which begin June 4 in Austin.

Also sponsoring the event for the first time is Fruit of the Loom.

X Games sponsorship packages include on site activations, rights to use X Games' logos, a media presence during telecasts and in ESPN The Magazine and positions in X Games digital and social media.

Returning brands include America’s Navy, GoPro, Harley-Davidson, Monster Energy, 7 Up, DuPont Kevlar, Fram, Oakley and Skype.

Examples of sponsor participation include a flyover by Navy planes to launch the event, daily giveaways by GoPro, and a new flat-track racing competition sponsored by Harley –Davidson. A sweepstake offers a motorcycle as a top prize.