Allen Named Executive VP For Ad Sales at Bounce TV

By Jon Lafayette
( Broadcasting & Cable )
published

African-American broadcast network Bounce TV named Elverage Allen as executive VP in charge of ad sales.

Allen replaces Dennis Ray, who left to pursue other interests, the network said. Allen had been running Bounce TV’s central region sales efforts from Chicago. He will move to New York and will report to COO Jonathan Katz.

Bounce TV also added to its sales staff and opened a West Coast office.

Sean Woodle joined Bounce TV as VP of ad sales, West Coast and will launch a new office there. He’d previously worked for ESPN and BET.

Additional new sales staffers at Bounce TV are Erick Asenjo, VP of ad sales, who previously worked at TV One, and Winnie Bernier, account executive, previously with BET.

Gary Saginario was promoted to director, ad sales, from account executive.

Jon Lafayette
Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.