Advertising and Marketing

OWN Making Money Ahead of Schedule

Signs new sponsors in upfront 7/30/2013 09:18:21 AM Eastern

RELATED: Discovery Shows Small Q2 Profit
Gain

Discovery Communications says the slow-starting Oprah
Winfrey Network turned cash-flow positive in the second quarter, ahead of the
company's early projections.

Speaking on the company's earnings call with analysts,
Discovery CEO David Zaslav said OWN's ratings were up 39% among women 25 to 54
on the strength of new shows, including two from Tyler Perry. The network added
30 new advertisers during the upfront and was getting double-digit increases in
scatter pricing.

Combined with increased fees from long-term affiliate
agreements, OWN had begun paying back the investment Discovery made in the
channel, Zaslav said. Discovery had said it expected OWN to turn cash-flow
positive in the second half of the year.

Discovery invested about $509 million in the network, a
joint venture with Winfrey. Although hyped at launch, the network did not have
enough programming to attract viewers and went through a number of executive
teams before finding its footing.

Zaslav
congratulated Winfrey the network's current performance and said Discovery was
bullish on the network's long-term trajectory.

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