Novelas Remain Best Bet to Reach Hispanic Viewers

Among growing opportunities, buyers want more Spanish-language content online

The fact that media consumption by Hispanic
TV audiences continues to be very different from
English-language viewers presents its challenges.
But an equally glaring fact is that marketers that have not
yet jumped deeply into Spanish-language advertising are
missing considerable sales revenue potential
from the estimated $1 trillion in
annual spending by Hispanic viewers.

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