New MediaVest CEO Confronts 'Challenge' of Branded ContentTerkelsen on his approach to working with clients and the agency’s evolving business 7/09/2012 12:01:00 AM Eastern
Brian Terkelsen, named MediaVest’s new CEO
in mid-June, did not follow the traditional route
that usually leads someone to the position he now
holds. Terkelsen spent no time on the media buying or
planning side of the agency business. Instead, he began his
professional career as an investment
banker more than two decades ago.