NBCU Gives Murphy E!, Esquire Ad Role

By Jon Lafayette
( Broadcasting & Cable )
published

NBCUniversal said ad sales executive Maureen Murphy has been
promoted to senior VP and assigned to E! and the new Esquire Network.

In her new role, Murphy will oversee ad sales strategy and
integrations for the two channels.

Esquire Network, a strategic partnership between NBCU and
Hearst Magazine, was originally scheduled to launch in April but that was
pushed back to this summer. The network is a rebrand of G4.

Murphy has been with NBCUniversal since 2000. Most recently,
she was VP, daytime, late night and primetime special sales.

Murphy will report to Laura Molen, executive VP, cable
advertising sales at NBCU.

"Maureen's
unique skill set combines sales, branded entertainment and marketing which
makes her the ideal person to oversee advertising partnerships with the
rebranded Esquire Network, as well as strengthening and growing E!'s creative
efforts," Molen said in a statement.

Jon Lafayette
Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.