Advertising and Marketing

Keeping Eye on Research Powers Comcast Sports Sales

More digital and local—and tie with NBC—lead to solid revenue growth 3/19/2012 12:01:00 AM Eastern

Ray Warren, chief revenue officer of Comcast SportsNet, spoke to B&C contributing editor John Consoli about some of the programs he's implemented, and a potential synergy with new NBCUniversal siblings NBC Sports Network, NBC and The Golf Channel.

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