Advertising and Marketing

How to Tug Effectively on Consumers' Heartstrings

New study says advertising buys should be based on emotional attachment 7/16/2012 12:01:00 AM Eastern

Reaching the right consumers
with advertising messages in the increasingly
fragmented media world is
becoming even more of a challenge for media
planners and their clients, especially when they
base their ad buys only on age demographics.

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