Advertising and Marketing

How to Tug Effectively on Consumers' Heartstrings

New study says advertising buys should be based on emotional attachment 7/16/2012 12:01:00 AM Eastern

Reaching the right consumers
with advertising messages in the increasingly
fragmented media world is
becoming even more of a challenge for media
planners and their clients, especially when they
base their ad buys only on age demographics.

Click here to read the full story.


Alert to All Users of the Disqus commenting system:
Because of a recent global security issue, the Disqus website recommends that all users change their Disqus passwords. Here's a URL about the issue: