Advertising and Marketing

First Lady Praises Disney Food Ad Restrictions

Urges others to find creative ways to promote healthier food choices 2/28/2013 08:00:00 AM Eastern

First Lady Michelle Obama showed Disney some love on Thursday
for its move to restrict food advertising.

In an op ed in the Wall
Street Journal
on the fruits, as it were, of her campaign for healthier
foods for kids, Obama praised Disney for "eliminating ads for junk foods
from its children's programming," as well as improving the menus at its
theme parks.

She urged more businesses to step up to the plate, get
creative and to "generate revenue by giving American families better
information and healthier choices."

Disney drew praise
from Federal Trade Commission chairman Jon Leibowitz back in June 2012

after it announced new nutrition guidelines for food marketing to kids, an
announcement Disney chairman and CEO Bob Iger made at the Newseum in Washington

accompanied by Michelle Obama.

September
October

News Technology Summit

DoubleTree by Hilton Baltimore--BWI Airport, Linthicum, MD