Exclusive: Fox Sells Out Super Bowl

By Jon Lafayette
( Broadcasting & Cable )
published

Fox has crossed its goal line and sold the last of the commercials in
the Super Bowl, according to a source familiar with the negotiations.

Usually there are a couple of spots remaining up until the weekend of the game, but this year sales have moved quickly.

There were only two spots left earlier this week, but an unidentified advertiser
agreed to pay the $3 million Fox was seeking plus buy time in pregame
programming.

Jon Lafayette
Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.