Advertising and Marketing

ESPN Keeping Eye on the Ball, Not the Game Behind It

Ad sales chief Ed Erhardt on why he’s not worried about Fox and other competitors 3/11/2013 12:01:00 AM Eastern

With News Corp. formally announcing last
week the startup of its new all-sports network,
Fox Sports 1, and with NBC Sports
Network and CBS Sports Network
continuing to grow their all-sports
programming on cable, ESPN has a
bull’s-eye on its back.

But ESPN execs are not too worried;
the network’s ad revenue dwarfs
that of its current competitors, and
media buyers believe it will take
some time for Fox Sports 1 to pull
significant ad dollars away.

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