ESPN Keeping Eye on the Ball, Not the Game Behind It

Ad sales chief Ed Erhardt on why he’s not worried about Fox and other competitors

With News Corp. formally announcing last
week the startup of its new all-sports network,
Fox Sports 1, and with NBC Sports
Network and CBS Sports Network
continuing to grow their all-sports
programming on cable, ESPN has a
bull’s-eye on its back.

But ESPN execs are not too worried;
the network’s ad revenue dwarfs
that of its current competitors, and
media buyers believe it will take
some time for Fox Sports 1 to pull
significant ad dollars away.

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