Conan Sales Go DigitalAd packages that combine linear and digital elements being put together second season 5/09/2011 12:01:00 AM Eastern
Turner is getting ready to sell Conan 2.0.
Because fans of the late-night host tend
to follow him on various online platforms,
Turner is putting together ad packages that
combine linear and digital elements for the
show’s second season.
“The Conan fan has such intense engagement
with him and his show,” says Linda
Yaccarino, Turner Entertainment sales executive
VP. “When you buy Conan this year, you
can buy him wherever his fans follow him.”
In January, social media drove more than
1 million page views at TeamCoco.com.
TeamCoco has 1.5 million fans on Facebook
and 200,000 followers on Twitter. O’Brien’s
Twitter feed has nearly 3 million followers.
There are also some new sponsorships
being offered for Conan next season. “They
are going to be big and quite unique to his
sensibilities,” Yaccarino says. “There’s a
strong demand for that show.”