Big Three Kids Cable Networks Monopolizing Ad DollarsMore digital growth on the way; broadcast network blocks still take backseat 9/24/2012 12:01:00 AM Eastern
Marketers trying to reach kids and
their parents continue to send the bulk of
their ad spending to the Big Three kids
cable networks—Cartoon Network, Disney and Nickelodeon—
although some of the money previous allocated
to television is moving to those
networks’ digital platforms.