CAREERS

                                             The General Manager is responsible for aligning the Howard University           

                                             TV station's strategic plan of action with the academic enterprise.  As a

                                             university  leader the GM will provide a more seamless connection   

                                             between WHUT and  Howard University academic programs and          

                                             establish innovative solutions that contribute to the advancement of the  

                                             University brand.  In conjunction with the renewal of academic                      

                                             programs, the GM will create a WHUT operating  model that offers                 

                                             alternatives for traditional PBS programming that focuses on the 

                                             richness of the HU Legacy and supports the goals of the University in  

                                             conjunction with the University's Strategic Framework for Action II.

                                             This position has overall strategic management of Howard University  

                                             Television, WHUT, to increase the station's visibility in the public

                                             broadcast arena and its local community, developing partnerships  

                                             necessary for fundraising, advocacy in the value of public broadcasting,  

                                             and business development.  The GM manifests an understanding of the  

                                             academy with a willingness and strong commitment to collaboratively

                                             work with students and other university faculty, administration, and staff.

SUPERVISORY

ACCOUNTABILITY:           Supervisory Responsibilities for Deputy General Manager and the   

                                             strategic operations that involve the Director of Engineering, Director of

                                             Operations, Director of Development, Director of Student Training,

                                             Director of Administration, and Director of Broadcast Service.  In

                                             addition develops and implements ongoing plans for programming that

                                             satisfies the requirements of the University.  Develops and maintains an

                                             effective plan for fund-raising activities. 

NATURE AND SCOPE:       Internal contacts include executives, administrators, faculty, students

                                              and  staff of the department and the university at large. External contacts         

                                              include consultants, representatives from other colleges and universities.

PRINCIPAL

ACCOUNTABILITIES:         Architects the framework for policies and procedures to ensure that all

                                              University, FCC and governmental regulations are followed and maintained.

                                              Demonstrates knowledge of the public TV business.

                                              Serves as spokesperson for public TV on and off campus, representing the           

                                              station at local, regional, and national functions.

                                              Establishes and maintains contact with various academic departments to developing  
                                              avenues by which the station can provide practical learning

                                              experiences for students and faculty.

                                              Develops an Internal Advisory Board with persons who have passion about          

                                              growing WHUT.

                                              Leverages WHUT's current digital assets to generate revenue via creative          

                                              partnerships with other universities.

                                              Creates a participation model that provides a training laboratory for Howard

                                              Students.

  CORE COMPETENCIES:  Ability to lead, strong communicator and maintains effective work relations     

                                               with community groups and various funding sources.

                                               Ability to communicate the mission and needs of the station to various     

                                               organizational groups via formal and informal presentations.

                                               Ability to interact and effectively participate with various community and             

                                               professional industry groups to advance the mission of the station and the

                                               University in regards to the station's mission.

                                               Ability to develop short and long range strategic plans, and manage by stated   

                                               goals and objectives.

                                               Ability to appear on TV broadcast and communicate the mission and needs of the          

                                               station to the general public.

                                               
                                               Ability to evaluate and develop managerial and creative talent.

                                               
                                               Ability to evaluate programming and fund-raising proposals.

                                               Ability to establish and maintain harmonious working relations with staff, faculty,           

                                               students, University officials and the general public.

MINIMUM

REQUIREMENTS:                Master's degree Management, Business Administration or related field and      

                                               12-15 years of experience. 16 years of related work experience may be  

                                               substituted in lieu of educational qualifications. 

Note: This position description should not be construed to imply that these requirements are the exclusive standards of the position. Incumbents will follow any other instructions, and perform any other related duties, as may be required. The university has the right to revise this position description at any time. This position description is not be construed as a contract for employment.

Applicants should apply via the Howard University web site located at:

http://www.hr.howard.edu/

OR

https://huerecruit.howard.edu/psc/careers/ERECRUIT/HRMS_E/c/HRS_HRAM.HRS_CE.GBL