Hispanic Television Summit 2009
HISPANIC TV SUMMIT NEWS FROM B&C AND MULTICHANNEL NEWS
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Conde Committed to Growth at Univision
New Univision Networks chief Cesar Conde groups education, digital, programming and culture in his domain More -
Multi-Platform: Best Way to Reach Hispanics
In a keynote speech kicking off the 7th annual Hispanic Television Summit, legendary broadcaster Don Francisco urged advertisers and programmers to find the right “marketing mix” to reach Hispanic-media consumers. More -
Hispanic TV Summit: Sandoval Accepts Achievement Award, Touts P&G's Leadership in Market
North American marketing GM recalls early years in U.S., importance of Hispanic TV More -
Hispanic TV Summit: Time Warner Learning From "El Paquetazo" Rollout
Time Warner Cable is still in the early stages of rolling out its "El Paquetazo" programming package, but it is already learning from its mistakes in how to market it. More -
Hispanic TV Summit: Distributors Differ On Local Vs. International Content
Some panelists say importing international is wise investment, others tout U.S. programming More -
Hispanic TV Summit: Promotions Execs Build Brand Awareness Through Experiential Marketing
Events-based campaigns, experiential marketing prove successful among Hispanic consumers More -
Hispanic TV Summit: Spanish-Language Marketing is Sensitive
Cable-operator, satellite-TV marketers discuss whether to go Spanish-only or bilingual in messages More -
Hispanic TV Summit: Growing Hispanic Market Awaits "Cultural Mind-Shift"
Marketing and sales executives say mainstream advertisers need better understanding of Hispanic consumers. More -
Hispanic TV Summit: Don Francisco Touts “Three-Screen Approach”
The creator and host of variety juggernaut Sábado Gigante kicks off the B&C/Multichannel News Hispanic Television Summit with a keynote urging marketers to engage Hispanic consumers on multiple platforms. More -
Avail-TVN, VeneMovies Forge VOD Deal
Independent digital media services company Avail-TVN announced Tuesday a long-term video-on-demand deal with VeneMovies, a commercial free channel that serves the U.S. Hispanic market with Spanish-language content. “With Latinos in the U.S. spending approximately $19. More -
Sept. 21-27: The Twitter Conference, B&C/MCN Hispanic Television Summit, Flash Forward Premiere and More...
Monday, Sept. 21President Barack Obama will be the sole guest on the Late Show with David Letterman at 11:35 p.m. on CBS. More -
Hispanic TV Summit: Operators en Español
Several operators have been beefing up their Hispanic packages over the past year, with Comcast, Time Warner Cable, Cox Communications, RCN and others all reporting significant growth in the amount of the Spanish- and English-language content available to Hispanic customers. The following is a More -
Hispanic TV Summit: The Perfect Fit
To say that Edgar Sandoval's career skyrocketed early on would not be an understatement. A former project engineer at GE Aerospace, Sandoval was pursuing an MBA at Wharton School of Business when Procter & Gamble came calling in 1993. More -
Hispanic Television Summit Agenda
The seventh annual Hispanic Television Summit will look at the "bottom line"- how the industry is generating revenues through advertising, subscriptions, transactions and rights or syndication fees. More -
Hispanic TV Summit: A Conversation With P&G's Edgar Sandoval
Procter & Gamble general manager of North America marketing Edgar Sandoval will receive the "Lifetime of Achievement in Hispanic Television" award from Multichannel News and Broadcasting & Cable on Sept. 24 at the seventh annual Hispanic Television Summit in New York. More -
Hispanic Cable 2010: Marketers Explore Ways to Drive Dollars to Booming Demo
Adequate data is needed to track growing Hispanic viewership in order to attract the big ad dollars More -
Hispanic Cable 2010: State Farm Ad Chief -- Hispanic Cable Market Still Needs To Grow
As viewership and ratings on Hispanic cablers grow, the advertisers will follow them More -
Sept. 14-20: 'The Jay Leno Show' Premiere, B&C/CAB Hispanic Cable Today Event, 61st Primetime Emmy Awards and More...
Monday, Sept. 14The Academy of Television Arts & Sciences launches EmmyTVLegends.org,a new Web video portal offering free access to the Archive of AmericanTelevision, featuring conversations with over 600 TV figures including Mary Tyler Moore, Walter Cronkite, Betty White and more. The gossip and More -
Estrella Takes Manhattan
Liberman Broadcasting has inked a deal with Tribune to launch Liberman's Spanish-language digital channel Estrella TV on WPIX New York. The CW outlet will air Estrella on channel 11.2 starting Oct. 1. More -
Advertising Week Schmooze Fest Details Announced
Commentary and analysis on the business of television advertising—from the upfront and scatter markets to TV events like the Super Bowl, the Oscars and the Olympics—courtesy of Broadcasting & Cable Business Editor Claire Atkinson. More
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