BC Guest Blogs

May 15, 2017

Title II: The Internet’s Commercial Firewall

Making the business case for... Continue Reading

BC Guest Blogs Jul 11, 2017

From Disrupter to Distribution Channel: Social Media's Influence Grows as Local TV Adapts

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BC Guest Blogs Jul 05, 2017

Post-Repack: Key Challenges and Solutions

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BC Guest Blogs Jun 28, 2017

The Problem With TV Measurement

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BC Guest Blogs Jun 12, 2017

Big Data’s Dirty Little Secret: Why Cleaning Up Set-Top Box Data Is Not Optional

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BC Guest Blogs Jun 09, 2017

TV Broadcasters Should Embrace Programmatic for Their Connected TV and OTT Inventory– Here's Why

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BC Guest Blogs May 30, 2017

Enabling Audience-Based Buying: Why the Data Behind the Delivery Matters

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BC Guest Blogs May 15, 2017

We Interrupt This Program for Breaking News

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BC Guest Blogs May 11, 2017

How Global Brands Like P&G Will Measure OTT Success

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BC Guest Blogs May 03, 2017

Do TV Political Ads Still Matter in the Age of Social Media?

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