Broadcasting & Cable Today: The Business of Television
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Friday, August 9, 2008
TODAY'SNEWS
NBC Capitalizes on Olympic Platform
By Marisa Guthrie
NBC will use its considerable Olympic Games platform to remind viewers that there will be something to watch after the Games are over. The network will sound the next note in its “Chime In" campaign during Friday’s opening ceremonies with a 30-second spot at the top of the 8 p.m. hour featuring a bevy of NBC stars including Masi Oka, Milo Ventimiglia, Adrian Pasdar, Greg Grunberg from Heroes, Zach Levi from Chuck and John Krasinski from The Office.
NBC Hits $1B in Olympic Ad Sales
By Ben Grossman
NBC said it reached its stated goal of $1 billion in advertising sales for the Beijing Olympic Games, with the announcement coming one day prior to the Opening Ceremonies.
Fox Bumps Truth for Hole in the Wall
By Alex Weprin
Japanese game-show import Hole in the Wall to take Thursday 8 p.m. slot from last season’s surprise hit, Moment of Truth.
Sci Fi Orders Battlestar Galactica Movie
By Alex Weprin
Sci Fi Channel to debut two-hour Battlestar Galactica movie in 2009 following series’ conclusion.
ABC Locks Up Indy 500 Through 2012
By Alex Weprin
Indy Racing League reaches agreements with ABC, Versus.
ACLU, DGA, AFTRA Gang Up on FCC
By John Eggerton
American Civil Liberties Union, Directors Guild of America, American Federation of Television and Radio Artists, other groups tell Supreme Court FCC “has no business regulating any speech short of outright obscenity.”
DirecTV Posts Buoyant Earnings
By Robert Marich
Satellite-TV operator adds 129,000 subscribers, unlike rival Dish Network.
Gray Returns to Profit as Revenue Dips
By Robert Marich
Gray Television back in black for Q2.
Mediacom Results Join Cable Earnings Parade
By Robert Marich
Mediacom Communications continues cable operators’ upward trend with strong Q2 results.
WISC Hires Disgraced Senate Power Broker
By Michael Malone
Former Wisconsin Senate Majority Leader Chuck Chvala to host political talk segments on station’s Channel3000.com site.
FROMB&CMAGAZINE
Grand Central Stations
By Michael Malone
As countless would-be actors and authors can attest, making your mark in the Big Apple is no minor accomplishment, and the well-funded stations in the country's largest DMA are doing their best to extend their content to New Yorkers on the go. Both WNYW and WNBC recently launched traffic-oriented mobile applications; WCBS debuted the CBS 2 New York Network, sharing content and revenue with blog...
From the 08/04/2008 issue of Broadcasting & Cable
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