Broadcasting & Cable Today: The Business of Television

Broadcasting & Cable Today: The Business of Television

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Monday, May 12, 2008

TODAY'SNEWS

Upfront: Flat Is the New Up
By Marisa Guthrie & Ben Grossman
A bitter writers’ strike, depressed ratings and a national recession aren’t exactly getting TV executives -- or ad buyers -- in an upfront mood. With so few pilots, can networks outperform analysts’ dour predictions?

LEFT COAST BIAS: Upfront Send-Up
By Ben Grossman
I know you’re all unsure about what to expect from this week’s upfront presentations in New York.

Networks Tap Rich Vein: Their Audiences
By Anne Becker
Media-agency executives who were visited by Bravo ad-sales representatives this year were left with a fun parting gift: a copy of Bravo Affluencer, a large-sized, 80-page, glossy magazine the network printed.

Daly, MRE Team Up on Really Big Internet Show
By Ben Grossman
Just learned about those dazzling Diet Coke-Mentos fountains? Puzzled by the phrase, “Chocolate rain?” Then you, friend, are woefully behind in the fast-moving world of the Web.

B&C’s UPFRONT & CENTER
For the latest news and analysis on the upfront advertising market, go to www.broadcastingcable.com/upfronts.
Click here...

SeaChange Brings Social Networking to VOD
By Glen Dickson
VOD supplier SeaChange International developed a new version of its Axiom management software.

Fox, 20^th Television Launch Animation-Development Push
By Ben Grossman
Fox and its corporate cousin studio, 20th Century Fox Television, are launching a new initiative geared toward primetime animation development.

NBC Stations Shift Strategy
By Michael Malone
NBC Universal is overhauling its operations to recast its stations as 24/7, multiplatform news outlets, not simply TV stations airing newscasts at set times of the day.

Fox News Seeks College Knowledge
By Marisa Guthrie
Fox News Channel is expanding its partnership with student-reporter Web site The Palestra.

Fox Green-Lights Fringe, Tosses Back to You
By Ben Grossman
Fox picked up buzzed-about J.J. Abrams drama Fringe, and the network is leaning toward scheduling it in the fall.

HD Newsgathering Inches Closer to Reality
By Glen Dickson
More than 90 stations across the United States are now producing their newscasts in HD. For most, that means HD pictures from the studio, not the field.

FROMB&CMAGAZINE

The Quarterly Media Scorecard

Disney Rebound Continues Into Q2 Disney Co. earnings from continuing operations soared 23% in its second quarter, with media networks providing a healthy improvement, though overshadowed by larger gains in movie studio and theme park segments. The improvements, which are robust against a backdrop of a weak economy and exceeded Wall Street forecasts, continue a rebound since Robert Iger was prom...
From the 05/12/2008 issue of Broadcasting & Cable

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