Broadcasting & Cable Today: The Business of Television
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Broadcasting & Cable Today: The Business of Television



Wednesday, May 21, 2008

TODAY'SNEWS

Time Warner Cable Approves Spinoff
By Robert Marich
Time Warner will receive a $9.25 billion cash payment from 84%-owned Time Warner Cable under a spinoff plan the large MSO approved late Tuesday.

Cable Show ’08: Cable Must Rev Up Addressable Advertising
By Anne Becker
New Orleans -- Target better or be left behind. That was the word to the cable industry from one of the country's largest automotive advertisers Tuesday in a call to arms to cable to speed its push for addressable advertising.

GAO: Most Broadcasters Ready for DTV Transition
By John Eggerton
Most broadcasters are prepared for the digital transition, but technical issues remain including completing construction, moving antennas and channel positions and coordinating with cable operators.

Dingell Sets June 10 DTV Hearing
By John Eggerton
House Energy & Commerce Committee chairman John Dingell (D-Mich.) called a hearing for June 10 on the status of the DTV transition in general and the FCC's proposed Wilmington, N.C., DTV test in particular.


DTV Transition Still Concerns Inouye
By John Eggerton
Senate Commerce Committee chairman Daniel Inouye (D-Hawaii) said he still has some major concerns about the digital-TV transition.

Fox Punches Hole in the Wall
By Ben Grossman
Fox is taking its shot at adapting a Japanese game show, ordering 13 hours of Hole in the Wall from American Idol producers FremantleMedia North America.

MPAA Asked to Look Into Iron Man Ads
By John Eggerton
Are those promos for Iron Man too intense for the tykes? The Motion Picture Association of America is being asked to decide.

Cable Show ’08: NBCU Takes OpenTV Companywide
By John Eggerton
New Orleans -- One year after NBC Universal tapped OpenTV for the interactive elements of hit Heroes, the media giant decided to expand the relationship companywide.

Yellowbook Added to TNT’s NBA Roster
By Ben Grossman
TNT signed Yellowbook as a presenting sponsor for its NBA Playoffs online-video player, as well as a series of features that will appear both on the network and online.

Wright to Head Warner Bros.' Digital Sales
By Paige Albiniak
Peter Wright was named senior vice president and general sales manager of digital-media sales for Warner Bros. Television Group.

FROMB&CMAGAZINE

Food Changes Daytime Recipe
By Anne Becker
In an effort to keep its produce fresh, Food Network is changing its channel logo and rebranding its daytime cooking block, “In the Kitchen.” The network logo, which has not been changed since 2005, will shift from being opaque to being translucent and will now overlay textures that symbolize the foundation for cooking creations—flames, embers, boiling water, ice, steam and li...
From the 05/19/2008 issue of Broadcasting & Cable




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