Broadcasting & Cable Today: The Business of Television
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Broadcasting & Cable Today: The Business of Television



Monday, April 28, 2008

TODAY'SNEWS

NBC's Todd: Bill Clinton ‘Woefully Unprepared for 21st Century Media’
By Marisa Guthrie
If there’s one thing that Sens. John McCain (R-Ariz.), Barack Obama (D-Ill.) and Hillary Clinton (D-N.Y.) all have in common, it’s that each of the presidential candidates has already endured his or her very own YouTube moment. But as NBC News political director Chuck Todd sees it, none has gotten burned by this new-media phenomenon quite like former President Bill Clinton.

LEFT COAST BIAS: New Fox Market Research Survey Shows Possible Idol Fixes
By Ben Grossman
American Idol and the executives from its network don’t live in a Fox hole -- they’ve seen the ratings. And a new Fox market research survey obtained by Left Coast Bias shows execs are looking at every aspect of the show to plug the viewership leak.

UPFRONT & CENTER: Cable Flexes Its Muscles
By Anne Becker
As the broadcast networks scurry to rework their presentations in the wake of the writers’ strike, cable programmers seem ready for their close-up. With broadcast ratings dipping by double-digits even before the strike impact hit, cable networks collectively claimed more than one-half of primetime’s audience and many posted their best ratings ever this quarter. That left cable networks -- about two-thirds of which have already presented their big stage shows to advertisers -- bullish.

COVER STORY: Measuring Engagement
By Robert Marich
The CW series One Tree Hill averaged just a 1.3 rating in adults 18-49 for the season to date, to rank 184th among primetime network series. But a funny thing happens to the teen drama’s value if ranked another way: It’s in a four-way tie for a lofty sixth place in IAG engagement.

B&C’s UPFRONT & CENTER
For the latest news and analysis on the upfront advertising market, go to www.broadcastingcable.com/upfronts.

Click here...


Dish Network Mobile-TV Trial May Preview 700-MHz Plans
By Glen Dickson
Dish Network’s announcement that it is teaming up with French technology firm Alcatel-Lucent to test DVB-SH mobile-TV technology on U.S. soil may indicate the satellite operator’s long-term plans for the 700-megahertz terrestrial spectrum it acquired earlier this year for $712 million through an FCC auction.

Dissidents Get Foothold on Media General Board
By Robert Marich
Three director nominees put forward by a dissident investor group won Media General board seats at a shareholders’ meeting Thursday in Mechanicsville, Va., beating management-backed candidates.

Tom Cruise, Oprah Winfrey Together Again
By Paige Albiniak
CBS’ The Oprah Winfrey Show will spend not one but two days focusing on the 25-year career of Tom Cruise Friday, May 2 and Monday, May 5, according to AP.

LATV Kicks Off Sophomore Season
By Michael Malone
One year since introducing its Hispanic-flavored entertainment programming to markets beyond Los Angeles, digital channel LATV is poised for an even more dramatic second year. LATV airs in 23 markets, and it aims to continue siphoning young viewers with a taste for hip programming from Spanish- and English-language broadcasters alike. Currently available in 26 million homes, LATV is shooting for 43 million by next year.

Matt Blank Stays Cool Through Showtime Drama
By Anne Becker
Showtime chairman and CEO Matt Blank is busier than usual these days. His network was foisted into the spotlight April 20 when Sumner Redstone’s Viacom said it will launch its own premium-movie channel with films from its Paramount Pictures, as well as Metro-Goldwyn-Mayer and Lionsgate. The channel would stand in direct opposition to Redstone’s own Showtime Networks, owned by CBS.

UPFRONT & CENTER: NFL Network Wants to Go Deep
By Alex Weprin
New York -- The National Football League held an upfront Thursday evening for its two flagship media properties, NFL Network and NFL.com, in which it tried to assure advertisers that the network's distribution struggles would not keep it from growing subscribers.

FROMB&CMAGAZINE

This Campaign Bus Listens
By Marisa Guthrie
If Barack Obama's candidacy has motivated young voters to get involved in politics, few cable outlets are better positioned to ride the wave of Election '08 than staid old C-SPAN. The network, created by the cable industry in 1979, has developed a cult following by telecasting wall-to-wall sessions of Congress and the Senate.
From the 04/28/2008 issue of Broadcasting & Cable




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