Broadcasting & Cable Today: The Business of Television
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Broadcasting & Cable Today: The Business of Television



Monday, March 31, 2008

TODAY'SNEWS

Jeopardy! Signs Partnership for Live Mobile Component
By Ben Grossman
If you sit at home thinking you could beat those know-it-alls on Jeopardy!, now you will have the chance. The Sony Pictures Television game show and developer AirPlay planned an announcement Monday of an agreement to develop a multiplayer mobile game that will allow users to play along live with Jeopardy! contestants while the show airs, via their BlackBerry, cell phone or other personal digital assistant.

AFTRA Phases Out Phase One Agreement with SAG
By B&C Staff
The American Federation of Television and Radio Artists announced Sunday that its national board “overwhelmingly voted” Saturday to suspend the joint bargaining process under the Phase One agreement with the Screen Actors Guild and negotiate its primetime-TV contract on its own.

Navic Networks Enhances Targeted Ads
By Glen Dickson
Navic Networks, a Waltham, Mass.-based firm that provides software to deliver addressable advertising and interactive applications to some 35 million digital set-tops, is now bringing new interactive capabilities to its Admira targeted advertising system.

Court Rules for Diller in IAC Dispute with Malone
By P.J. Bednarski & Brent Felgner
A Delaware court ruled for Barry Diller and against John Malone in a legal dispute involving InterActiveCorp that has captivated media circles for weeks because both businessmen have such a fabled history. The court ruled that Liberty Media, controlled by Malone, failed to prove that Diller breached an unusual proxy agreement that lets Diller run IAC and vote Malone's shares even though Malone has more stock.

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Clear Channel Communications Sale Still on Hold
By John Eggerton
Radio giant Clear Channel Communications let the Securities and Exchange Commission know Friday that it couldn't guarantee its $19.5 billion sale to an investor group would go through by the end of the month, if at all.

NAB Sues FCC Over New Reporting Requirements
By John Eggerton
The National Association of Broadcasters filed suit against the FCC over its decision to require broadcasters to put their public-inspection files online and its creation of a standardized form that will require stations to provide the government with more specifics on programming in a range of areas -- for example, spelling out how much of their programming is independently produced.

NAB Says Unlicensed Devices Are Striking Out
By John Eggerton
The National Association of Broadcasters said Friday that the news that the FCC would no longer test a Microsoft device being used to determine the feasibility of sharing digital-TV spectrum with unlicensed wireless devices was the third strike against the devices, while defenders of the devices said it was all part of the testing process.

Ovation TV Touts Ad Ties with Museums
By Anne Becker
This upfront season, arts-focused network Ovation TV is pitching advertisers on unconventional ways to sell to consumers.

NBC’s Fear Itself Finds Off-Network Home in FEARnet
By Marisa Guthrie
FEARnet will be the exclusive home off-network home of NBC's upcoming anthology series, Fear Itself.

FCC Fines WCIU-TV $16.5K Over Pokemon Characters Appearing in Ads
By John Eggerton
A Chicago TV station got burned by limited-edition Pokemon Eggo waffles and kicked by Fruit by the Foot.

FROMB&CMAGAZINE

Car Crash?
By Robert Marich
Anemic automotive advertising has rattled TV media for several years, and 2008 is off to an unpromising start. In recent days, auto industry analysts have lowered U. S. car industry unit sales forecasts several percentage points to around 15 million light vehicles (passenger cars and small trucks). That compares to more than 16 million sold vehicles last year and a recent high-water mark of 17.
From the 03/31/2008 issue of Broadcasting & Cable




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