[B&C/MCN] Hispanic Television Update Newsletter - November 1, 2006

B&CMCN

HISPANIC TV UPDATE NEWSLETTER,.



March 5, 2008
Top Story
V-me Unveils 2008 Programming

V-me, the National Spanish-language network, which turns one this week, has plenty to celebrate: It has secured nationwide distribution via DirecTV and Dish Network, reaching 37 million homes nationwide, 5.6 million of those Hispanics, becoming the second largest Spanish-language cable channel after Galavision. Having reached the distribution it promised to deliver, V-me now plans to make 2008 the year of content, not only by premiering new shows, but leveraging the popularity of some of its properties to ink licensing and merchandising deals, such as Aire Yoga, which is now being produced for DVD.

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Affiliates
LATV Adds Fifth Post-Newsweek Station in Jacksonville

Bilingual music and entertainment programmer LATV has signed on its fifth Post-Newsweek Stations, Inc. affiliate, WJXT in Jacksonville, Florida, making it its 30th national affiliate. The independent station, known in the area as “the one and only,” will begin broadcasting LATV on March 20 on digital channel 4.3 and on Comcast cable channel 229.

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Research
Kagan: Multichannel Penetration Low But Growing

While Hispanics remain the nation’s fastest growing minority, they have lower penetration rates for multichannel video packages, according to a report released earlier this month by SNL Kagan. The study “Economics of Hispanic TV & Radio in the U.S.” estimates there were 71.6% of Hispanic TV households with a multichannel subscription, compared to 87.6% for the entire U.S.

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Programming
Branded Content, Reality TV Intersect in New Kids Show

After months of negotiations, Univision beat Telemundo to the U.S. broadcasting license of ¡Viva la Familia! de Todobebé, the one-hour weekly show produced by Miami-based multimedia property Todobebé and set to air this summer. Financial terms were not disclosed but the deal applies only to television, and not other media properties owned by Univision.

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Q &A
Earlier this year, AlternaTV executives went to NATPE with an innovative offer to U.S.-based broadcasters: the possibility to purchase blocks of time, rather than specific shows, from the Latin American channels it distributes. To do so, the Mexico City-based distributor has launched a new business unit, AlternaTV Select, which offers broadcasters the ability to customize their own Spanish-language lineups to meet the specific needs of their target demographic. Hispanic TV Update spoke to Clemente Cabello, executive director, AlternaTV, about the new business unit, a la carte TV, and the opportunities created by the upcoming digital switch in the U.S.
 
 
Briefing Room

NBCU Gets mun2 Carriage On Comcast
(Excerpted from a 3/3/08 article on the Multichannel News Web site)

Comcast will launch NBC Universal’s mun2 on digital lineups next month in a long-term carriage deal that adds 7 million homes to the youth-focused Latino network and includes Telemundo cable launches in Seattle and Detroit.

Mun2 will join the majority of Comcast’s digital cable lineups in April, NBCU said, and April also is when broadcaster Telemundo will join Comcast’s lineups in Seattle and Detroit. Comcast gets to offer mun2 and Telemundo programs on demand, including The Chicas Project and news specials from mun2 and telenovelas from Telemundo.
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Univision sells music division
(Excerpted from a 2/28/08 article on the Variety Web site)

Universal Music Group has acquired the music division of Spanish-language media company Univision Communications, the top Latin record company in the U.S.

Financial terms of the transaction were not disclosed, and the acquisition is subject to regulatory approvals and customary closing conditions. Univision's music division consists of Univision Records, Fonovisa Records, Disa Records, Univision Music Mexico and Univision Music Publishing.
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Nielsen Establishes Hispanic Advisory Board
(Excerpted from a 2/27/2008 article on the Multichannel News Web site)

Nielsen has formed the Hispanic/Latino Advisory Council, an independent advisory group to help inform and enhance the rating company’s efforts to recruit, measure and accurately report on U.S. Hispanic TV households.
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Movers & Shakers

Frank Donaldson has been appointed senior vice president and director of sales of V-me, the national Spanish-language network, which turns one year this week. Donaldson, a former sales executive for Univision/Telefutura, will be responsible for all national advertising and sponsorship revenue, and the expansion of the channel’s sales team. “Unlike many other Hispanic networks, V-me has great programming, strong distribution and an amazing environment for advertisers to reach Latino consumers,” Donaldson said in a statement.

Lionel Sosa, co-founder of Mexicans and Americans Thinking Together (MATT) and what is now Bromley Communications, has been appointed to the board of directors at English-language Latino-themed cable network Sí TV. Also joining Sí TV’s board is Time Warner senior vice president of corporate responsibility Lisa Quiroz, founding publisher of People en Español.

Al Punto, an Orange County, California-based Hispanic ad agency, has been tapped as agency of record by Time Warner Cable’s Southern California. The assignment includes strategic planning, creative, media buying and planning.

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WRITER:
Laura Martinez
212-926-6593
HispanicTV@reedbusiness.com
lauramartinez@nyc.rr.com

EDITOR:
Eric Smith
646-746-6962
HispanicTV@reedbusiness.com

AD SALES:

RB Interactive
1-888-7RBI WEB


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