Broadcasting & Cable Today: The Business of Television
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Broadcasting & Cable Today: The Business of Television



Tuesday, February 26, 2008

TODAY'SNEWS

80th Annual Academy Awards Least Watched Since 1974
By Marisa Guthrie
The 80th Annual Academy Awards telecast Sunday night on ABC pulled in a paltry 32 million viewers, averaging a 10.7 rating among adults 18-49, according to Nielsen Media Research estimates from 56 metered markets. That was the least viewed Oscar cast since Nielsen started tracking the kudos-fest in 1974. The 2003 telecast, during which Chicago took home the best-picture honor, was the previous all-time low, clocking in at 33 million viewers.

FCC OKs Liberty Media-DirecTV Deal
By John Eggerton
The FCC Monday approved the transfer of control of satellite service DirecTV from News Corp. to Liberty Media.

Comcast’s Cohen on Hot Seat at FCC En Banc Hearing
By John Eggerton
FCC chairman Kevin Martin pressed Comcast executive David Cohen Monday on whether he thought the FCC had the authority to fine the company if the agency concluded that it had not held to its nondiscrimination guidelines for Internet service. That came in an FCC public hearing on broadband-network management held at Harvard Business School.

CBS Offering March Madness On-Demand and in HD
By Alex Weprin
CBS is teaming up with a number of cable operators to offer HD video-on-demand content from the NCAA Division 1 Men’s Basketball Tournament.

Feb. 18, 2009, Is Only a Year Away... The DTV Countdown Begins Now
Introducing The DTV Countdown, a new channel on broadcastingcable.com providing complete coverage of the 2009 digital-TV transition.

Click here...


HBO Launching YouTube Channel
By Alex Weprin
HBO announced that it is launching an official branded YouTube channel. The channel will feature full episodes of recently launched psychoanalyst series In Treatment, as well as clips from most of the network’s original programming, including Flight of the Conchords, Entourage, The Wire, Extras and Real Time with Bill Maher.

NBC’s quarterlife Heads to iTunes
By Alex Weprin
quarterlife, the hour-long drama series that began its life on MySpace and will make the jump to NBC Tuesday, will make episodes available for download on Apple iTunes the same day they debut on NBC.

PBS Announces DTV-Transition Consumer-Awareness Campaign
By P.J. Bednarski
PBS will launch a consumer-awareness campaign starting next month aimed at educating consumers about the analog shutoff after Feb. 17, 2009.

Nielsen, Arbitron Pull Plug on Project Apollo
By John Eggerton
Nielsen and Arbitron pulled the plug on Project Apollo the proposed new ratings service the two companies have been testing since 2005.

ABC Affiliates Agree to VOD Deal
By Michael Malone
ABC and its affiliate association are partnering to make ABC programs available on-demand through cable, satellite and telco distributors.

Adlink Touts VOD-Advertising Progress
By Glen Dickson
Adlink, the cable interconnect for the Los Angeles market, said it successfully completed two marketwide video-on-demand campaigns reaching subscribers of Time Warner Cable, Charter Communications and Cox Communications.

FROMB&CMAGAZINE

The Wonderful World of Sweeney
By Anne Becker
Curiosity, change and communication are three words Anne Sweeney lives by, and these three principles have fueled a rise like few others in the television industry. As Co-Chair of Disney Media Networks and President of the Disney-ABC Television Group, Sweeney has embraced media's multiplatform future.
From the 02/25/2008 issue of Broadcasting & Cable




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