• NBC Universal Wraps Upfront

  By Claire Atkinson, August 6, 2009
  Ad commitments come in just under $4 billion, say execs, with no breakout for primetime broadcast tallies.  More

• Upfronts 2009: Fox Wraps Upfront Negotiations

  By Claire Atkinson, August 5, 2009
  Network says it has "achieved its primetime goal," no word on CPM pricing or inventory.  More

• Upfront Iceberg Slowly Melting

  By Claire Atkinson, June 19, 2009
  Both sides anticipating movement around July 4 holiday
    More

• Google TV Ads Signs Deals During Upfront Week

  By Claire Atkinson, May 26, 2009
  Search-giant pacts further advanced advertising world.  More

• CBS: Strength, Stability Are Sexy

  By Marisa Guthrie, May 25, 2009
  Network casts its consistency as alluring, touts comedy brand  More

• Ad Execs: Go Ahead, Call It a Comeback

  By Claire Atkinson, May 25, 2009
  UPFRONTS 2009: Broadcast television is emerging from the wreckage of the writers'strike with what advertising executives are calling a betterdevelopment season than many have seen in years.  More

• Editorial: Fooled Again

  By Broadcasting & Cable Staff, May 23, 2009
  In his monologue during ABC's upfront presentation, Jimmy Kimmel told advertisers and media, " Every year we lie to you, and every year you come back for more." Truth hurts.  More

• Highlights and Lowlights and Cougars, Oh My

  By Broadcasting & Cable Staff, May 23, 2009
  If you skipped the upfronts in New York last week, here's a quick primer on what you may have missed while you were apparently setting your computer to speed-dial for Kris Allen. Come to think of it, the week included a performance by LL Cool J and a show called Melrose Place, so if you were at the upfronts in the 1990s, you didn't miss much at all.  More

• NBC: Hopefully Devoted to Leno at 10

  By Marisa Guthrie, May 22, 2009
  Network banks on well-received development, commitment to originals  More

• Fox: Rice Launches Assault on Cable

  By Melissa Grego and Claire Atkinson, May 22, 2009
  New chairman touts broadcast's supremacy; buyers' eyes on 'Human Target'  More

Next ›