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TV Upfronts

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News and analysis on the television industry's annual upfront advertising market from Broadcasting & Cable.

  • NBC Universal Wraps Upfront

    By Claire Atkinson, August 6, 2009
    Ad commitments come in just under $4 billion, say execs, with no breakout for primetime broadcast tallies.  More
  • Upfronts 2009: Fox Wraps Upfront Negotiations

    By Claire Atkinson, August 5, 2009
    Network says it has "achieved its primetime goal," no word on CPM pricing or inventory.  More
  • Upfront Iceberg Slowly Melting

    By Claire Atkinson, June 19, 2009
    Both sides anticipating movement around July 4 holiday
      More
  • Google TV Ads Signs Deals During Upfront Week

    By Claire Atkinson, May 26, 2009
    Search-giant pacts further advanced advertising world.  More
  • CBS: Strength, Stability Are Sexy

    By Marisa Guthrie, May 25, 2009
    Network casts its consistency as alluring, touts comedy brand  More
  • Ad Execs: Go Ahead, Call It a Comeback

    By Claire Atkinson, May 25, 2009
    LLCoolJCoverTop UPFRONTS 2009: Broadcast television is emerging from the wreckage of the writers'strike with what advertising executives are calling a betterdevelopment season than many have seen in years.  More
  • Editorial: Fooled Again

    By Broadcasting & Cable Staff, May 23, 2009
    In his monologue during ABC's upfront presentation, Jimmy Kimmel told advertisers and media, " Every year we lie to you, and every year you come back for more." Truth hurts.  More
  • Highlights and Lowlights and Cougars, Oh My

    By Broadcasting & Cable Staff, May 23, 2009
    If you skipped the upfronts in New York last week, here's a quick primer on what you may have missed while you were apparently setting your computer to speed-dial for Kris Allen. Come to think of it, the week included a performance by LL Cool J and a show called Melrose Place, so if you were at the upfronts in the 1990s, you didn't miss much at all.  More
  • NBC: Hopefully Devoted to Leno at 10

    By Marisa Guthrie, May 22, 2009
    Network banks on well-received development, commitment to originals  More
  • Fox: Rice Launches Assault on Cable

    By Melissa Grego and Claire Atkinson, May 22, 2009
    New chairman touts broadcast's supremacy; buyers' eyes on 'Human Target'  More

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Claire Atkinson

ADverse: Atkinson on Advertising

Claire Atkinson
September 30, 2009
Q4 Scatter: There's Money Out There!
The fourth quarter kicks off Thursday, Oct. 1, opening up a new cycle in the TV...
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Claire Atkinson

ADverse: Atkinson on Advertising

Claire Atkinson
August 07, 2009
Upfront (Under) Wraps
The curtain is finally drawn on the tumultuous broadcast primetime upfront of 2009...
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Claire Atkinson

ADverse: Atkinson on Advertising

Claire Atkinson
July 27, 2009
Ad Execs Praise Silverman’s Efforts at NBC
Whatever Ben Silverman’s legacy in his two years running programming at...
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Claire Atkinson

ADverse: Atkinson on Advertising

Claire Atkinson
July 27, 2009
Q&A with MediaVest’s Brian Terkelsen
As president of connectivetissue, the entertainment marketing unit of MediaVest,...
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Bell Blue

The Schmooze: B&C Hall of Fame Class of 2009

Members of the 2009 B&C Hall of Fame class receive their honors at the Waldorf-Astoria, Oct. 20, 2009.
ZuckerComcast

The Schmooze: 2009 B&C Hall of Fame

Photos from the 19th annual Broadcasting & Cable Hall of Fame gala at the Waldorf-Astoria in New York, Oct. 20, 2009.
News Corp. President and COO Chase Carey at the OnScreen Media Summit 2009

OnScreen Media Summit 2009

Photos from the B&C/Multichannel News day-long event on Oct. 21 at New York's Edison Ballroom. (Photos by Joshua Kristal, www.joshuakristal.com.)

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