News and analysis on the television industry's annual upfront advertising market from Broadcasting & Cable.
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NBC Universal Wraps Upfront
By Claire Atkinson, August 6, 2009Ad commitments come in just under $4 billion, say execs, with no breakout for primetime broadcast tallies. More -
Upfronts 2009: Fox Wraps Upfront Negotiations
By Claire Atkinson, August 5, 2009Network says it has "achieved its primetime goal," no word on CPM pricing or inventory. More -
Upfront Iceberg Slowly Melting
By Claire Atkinson, June 19, 2009Both sides anticipating movement around July 4 holiday
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Google TV Ads Signs Deals During Upfront Week
By Claire Atkinson, May 26, 2009Search-giant pacts further advanced advertising world. More -
CBS: Strength, Stability Are Sexy
By Marisa Guthrie, May 25, 2009Network casts its consistency as alluring, touts comedy brand More -
Ad Execs: Go Ahead, Call It a Comeback
By Claire Atkinson, May 25, 2009
UPFRONTS 2009: Broadcast television is emerging from the wreckage of the writers' strike with what advertising executives are calling a better development season than many have seen in years. More
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Editorial: Fooled Again
By Broadcasting & Cable Staff, May 23, 2009In his monologue during ABC's upfront presentation, Jimmy Kimmel told advertisers and media, " Every year we lie to you, and every year you come back for more." Truth hurts. More -
Highlights and Lowlights and Cougars, Oh My
By Broadcasting & Cable Staff, May 23, 2009If you skipped the upfronts in New York last week, here's a quick primer on what you may have missed while you were apparently setting your computer to speed-dial for Kris Allen. Come to think of it, the week included a performance by LL Cool J and a show called Melrose Place, so if you were at the upfronts in the 1990s, you didn't miss much at all. More -
NBC: Hopefully Devoted to Leno at 10
By Marisa Guthrie, May 22, 2009Network banks on well-received development, commitment to originals More -
Fox: Rice Launches Assault on Cable
By Melissa Grego and Claire Atkinson, May 22, 2009New chairman touts broadcast's supremacy; buyers' eyes on 'Human Target' More
News from the Web
Not Just The Wrongs But The Rights At NBC, Along With Finger-Pointing
Source: www.mediapost.com
Date: 01-19-2010 17:15:09 GMTLucas Inspired by Avatar, Still Hopes for 3-D Star Wars
Source: www.accesshollywood.com
Date: 01-18-2010 19:11:00 GMTESPN, Discovery Most Likely To Score Ad Spending Increases In 2010: Beta Survey
Source: Multichannel News
Date: 01-12-2010 17:00:00 GMTMarketing World's New Year Resolution: to Further Evolution
Source: adage.com
Date: 01-11-2010 05:00:00 GMTJay Leno Exiting Primetime
Source: www.billboard.biz
Date: 01-11-2010 00:00:00 GMT
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Product Wire
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Now Playing: Snickers Super Bowl Spot
Betty White takes a hit in a Super Bowl spot for Snickers candy bar.
ADverse: Atkinson on Advertising
September 30, 2009
Q4 Scatter: There's Money Out There!
The fourth quarter kicks off Thursday, Oct. 1, opening up a new cycle in the TV...
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ADverse: Atkinson on Advertising
August 7, 2009
Upfront (Under) Wraps
The curtain is finally drawn on the tumultuous broadcast primetime upfront of 2009...
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ADverse: Atkinson on Advertising
July 27, 2009
Ad Execs Praise Silverman’s Efforts at NBC
Whatever Ben Silverman’s legacy in his two years running programming at...
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ADverse: Atkinson on Advertising
July 26, 2009
Q&A with MediaVest’s Brian Terkelsen
As president of connectivetissue, the entertainment marketing unit of MediaVest,...
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ytryrt– 12/9/2009 3:51:19 PM EST
in response to Leno Promo Tweaks CBS Crime Dramasскачать и смотреть онлайн новые кино...
kino-get– 10/24/2009 11:11:42 AM EDT
in response to Syfy Rebrand: Fans ReactI could never get tired of watching the Golden Girls. Hallmark, thank you so...
Ms. Peggy S. Doss– 9/30/2009 12:20:40 AM EDT
in response to UPFRONT & CENTER: The Golden Girls to Move to Hallmark ChannelXXX-Kinuchka - порно ролики видео...
xxx-kinuchka– 9/24/2009 3:19:04 AM EDT
in response to Syfy Rebrand: Fans React
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Randy Price: Successful stations all going local
Former WHDH-TV lead anchor Randy Price talks with B&C about the changing economics of local TV.
Free Streaming: Killing or Saving the Television Business
Photos from the B&C/Multichannel News panel discussion and networking breakfast held Nov. 17, 2009, at the Academy Television Arts & Sciences. (Photos by credit: Craig T. Mathew/Mathew Imaging)Left Coast Bias
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Say what you will about Fox News Channel, but it offers a lesson in how to build and maintain a television brand. More.



