News and analysis on the television industry's annual upfront advertising market from Broadcasting & Cable.
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NBC Plans “Comedy Showcase” Presentation For Upfront Week
By Ben Grossman, April 10, 2009Late night hosts to headline May 19 event for advertisers
More -
Upfronts 2009: ABC Family To Tout Ratings, Millennial Appeal
By Thomas Umstead -- Multichannel News, April 7, 2009Network plans to air as many as 10 original movies this year More -
Upfronts 2009: Discovery Highlights Upcoming Slate Including Oprah Network Programming Strategy
By David Tanklefsky, April 2, 2009New TLC biography of Flight 1549 Capt. Sullenberger also announced More -
Wanda Sykes Returns to Fox for Saturday Late-Night Show
By B&C Staff, April 1, 2009One-hour 11 p.m. show to debut in fall 2009, focus on current events More -
Morgan Stanley, Group M Deliver Bad News for the Ad Market
By Claire Atkinson, April 1, 2009Big drops predicted for broadcast; no rebound expected in 2010. More -
Upfronts 2009: NBCU Touts Green Gameplan
By Alex Weprin, March 30, 2009“Green Lives Here” kicks off April 19 with Miss USA pageant More -
Upfronts 2009: Ion Producing 12 Original Films
By Michael Malone, March 25, 2009More Canadian crime dramas and films, less reruns More -
Upfronts 2009: Cartoon Network Goes Off Script
By Alex Weprin, March 25, 2009Boosts live action, unscripted series in effort to become "dominant youth culture brand" More -
Upfronts 2009: Hallmark -- Buy Us, We’re Predictable
By Claire Atkinson, March 24, 2009
Hallmark Channel rolled out its upfront announcements today along with
a simple message that’s straight out of a greeting card: Buy us,
because in a world of confusion, we’re predictable. (Pictured: Hallmark Original Movie -- Love Takes Wing) More
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ANALYSIS: Upfront All Quiet–So Far
By Claire Atkinson, March 22, 2009Economy leaving both sides patient and reserved for now More
News from the Web
Nielsen Ratings Coming to Video Games - Video Games * Technology * News * Story - CNBC.com
Date: 11-20-2009 00:00:00 GMTOWN's Growing Pains Echo Past Oprah Winfrey Launch
Source: adage.com
Date: 11-11-2009 18:47:42 GMTIn 'constant' talks with Oprah: CBS' Moonves
Source: www.chicagobusiness.com
Date: 11-06-2009 19:58:00 GMTNBC Universal Post Small Gain as Possible Comcast Buyout Looms | Peter Kafka | MediaMemo |
Date: 10-16-2009 11:27:57 GMTTuning In to TV
Source: www.washingtontimes.com
Date: 09-29-2009 08:45:00 GMT
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BC Beat
March 24, 2009
How Upfront Pricing Could Actually Rise
Here is a much chewed over question doing the rounds among upfront players: Will...
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BC Beat
March 17, 2009
BSG Finale: No Spoilers Here
“I promise not to reveal any of the spoilers I see here tonight.”...
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BC Beat
March 16, 2009
Syfy Rebrand: Fans React
So Sci Fi is rebranding itself as Syfy, and the fans–or at least the people...
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BC Beat
March 12, 2009
Eisner Goofs on Redstone, Sex and the City
Michael Eisner made a memorable appearance at Nickelodeon’s upfront...
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NBC is nothing more than a comedy showcase with all the idiotic decisions they...
Richard– 2009-10-4 13:27:31
in response to NBC Plans “Comedy Showcase” Presentation For Upfront WeekYou mean to tell me that NBC actually has viewers? NBC is nothing more than a...
Al Gore– 2009-1-4 06:44:51
in response to Upfronts 2009: NBCU Touts Green GameplanGeneral Electric owes me retirement funds that they refuse to pay me - I worked...
Kennth Byers– 2009-31-3 07:51:40
in response to Upfronts 2009: NBCU Touts Green GameplanCan somebody please explain why anyone should really care about this? I...
Tim Besco– 2009-31-3 05:01:39
in response to Upfronts 2009: NBCU Touts Green Gameplan
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Randy Price: Successful stations all going local
Former WHDH-TV lead anchor Randy Price talks with B&C about the changing economics of local TV.




