Hispanic Television Summit 2010
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Hispanic TV Summit: P&G Follows Tried, True Rules To Reach LatinosBy Mike Reynolds -- Multichannel News, September 29, 2010Packaged goods giant categorizes campaigns into three distinct approaches More
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Hispanic TV Summit: Levi's Pioneering Spirit Shaped Market EntryBy Mike Reynolds -- Multichannel News, September 29, 2010Builds multiplatform initiative around ‘Norte A Sur' reality series on Discovery En Espanol More
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Hispanic TV Summit: Ad Buys Go Beyond UnivisionBy Michael Malone, September 29, 2010Buyers think broadly, but viewers are all over the dial More
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Hispanic TV Summit: The Rising Tide of Hispanic influenceBy Marisa Guthrie, September 29, 2010Panelists say marketers, agencies should treat Hispanic market as diverse, bilingual, multiplatform consumers More
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Oscar De La Hoya’s New FightBy Ben Grossman, September 27, 2010World-class boxer now translating popularity to the business ring More
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A Fighter With a Touch of GoldBy Laura Martinez, September 27, 2010Oscar De La Hoya fought his way from the barrio to the boardroom More
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Hispanic Television Summit 2010 AgendaBy B&C Staff, September 4, 2010Check out the agenda for B&C/Multichannel's eighth annual Hispanic Television Summit Sept. 29 in NYC More
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