Advertising & Marketing
The latest news on media advertising, media buying agencies, marketing and ad sales in the TV industry offered by the industry leader.
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New System Simplifies Media Credit Checking
By Jon Lafayette, June 20, 2013Advertisers can fill out single online application More -
Shazam Launches New Ad Measurement Effort
By George Winslow, June 19, 2013New metric for second screen and TV is designed to help marketers improve effectiveness of TV ads More -
Viacom to Sell Social Ads With Twitter
By Jon Lafayette, June 19, 2013Venture launches with Video Music Awards More -
ZenithOptimedia Sees TV Spending Rising 2.9% in 2013
By Jon Lafayette, June 18, 2013Cable expected to continue gaining share versus broadcast More -
Auto, Cosmetics Execs Join Women at NBCU Board
By Jon Lafayette, June 18, 2013Ostroff, Norman, Shriver also added to think tank More -
Magna Forecasts Slower Ad Growth in 2013
By Jon Lafayette, June 14, 2013Big year seen in 2014 More -
Fox Finishes Upfront With Volume Down 10%
By Jon Lafayette, June 12, 2013Secures 5% to 7% price hikes despite lower ratings More -
Cable Show 2013: Social TV Apps Ripe for Consolidation
By Andrea Morabito, June 11, 2013Panels says mass adoption key for monetizing viewer interaction More -
Cable Show 2013: Panel Says Fans Can Be Best Marketers
By Andrea Morabito, June 11, 2013Execs urge embracing marketing innovation from all places More -
Senators Press Nickelodeon to Ban Junk Food Ads
By John Eggerton, June 11, 2013Praise net's children's health initiatives, but ask them to follow Disney's lead More
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BC Beat
June 17, 2013
CNN Tries Again for Morning Magic
The morning hours at CNN have been a somewhat constant state of churn over the...
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BC Beat
June 17, 2013
Where to Be, What to Watch: Week of June 17-June 23
Here is a rundown of where to be and what to watch the week of June 17-June 23....
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BC Beat
June 12, 2013
NBC Counting on 'Original Six' to Drive Stanley Cup Final Ratings
The National Hockey League’s championship matchup features two of its most...
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BC Beat
June 11, 2013
GUEST BLOG: Senator McCain, Don't Touch That Dial
The following is a guest blog by Larry Kasanoff, CEO of Threshold...
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I WAS VERY SURPRISED WHEN I DISCOVERED BOUNCE TV , BUT EXTREMELY HAPPY TO HAVE...
MARGARET BRANDON– 6/18/2013 2:45:32 AM EDT
in response to EXCLUSIVE: Bounce TV, New Broadcast Net Aimed at African Americans, To Launch in FallI will be dead by the time that 2103 Acura ad airs during the Super...
tv watcher– 6/5/2013 3:29:38 PM EDT
in response to Acura Sponsors Crackle's 'Comedians in Cars'i have heard so many good things about bounce tv, however, i do not have network...
letitia bryant– 3/24/2013 7:41:05 PM EDT
in response to EXCLUSIVE: Bounce TV, New Broadcast Net Aimed at African Americans, To Launch in FallI just found Bounce TV, channel 66.2 in San Francisco bay area. I am so please...
Allison KInerman– 3/14/2013 8:20:15 PM EDT
in response to EXCLUSIVE: Bounce TV, New Broadcast Net Aimed at African Americans, To Launch in Fall
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Schmooze Gallery: Multicultural TV Breakfast at the Cable Show
View photos from the B&C/Multichannel News' Multicultural TV Breakfast, held on June 11 during The Cable Show at the Walter E. Washington Convention Center in Washington, D.C.
Schmooze Gallery: The Cable Show
View photos from NCTA'S The Cable Show, held June 10-12 at the Walter E. Washington Convention Center in Washington, D.C...
Schmooze Gallery: June 10, 2013
View photos from industry events like the 100th episode party for 'It's Always Sunny in Philadelphia' and the screening of new BET series 'Being Mary Jane'...Advertisement