Advertising & Marketing

• Lifetime Prepares ‘Army Wives’ Mini-Marathon

  By David Tanklefsky, November 18, 2009
  Holiday-themed “Give Back” segment slated as part of programming  More

• Q4 Ad Activity Beating Expectations

  By Claire Atkinson, November 13, 2009
  Retail, surprise auto spends buoy scatter, though market not quite robust.  More

• ANALYSIS: Comcast/NBCU May Create More M&A Activity

  By Claire Atkinson, November 13, 2009
  Wall Street eyes new conglom as potential buyer and seller  More

• Bernstein Research Q3 Ad Report: Cable Posts Growth

  By Claire Atkinson, November 11, 2009
  CBS and Fox are flat; online down  More

• Ad Council, IAVA Launch New PSAs For Veteran Support Effort

  By John Eggerton, November 11, 2009
  Campaign encourages returning vets to seek transition resources  More

• ACME Station Revenue Off 24%

  By Michael Malone, November 10, 2009
  'Daily Buzz' a bright spot in "challenging" conditions  More

• Google Buys Mobile Ad Firm

  By Glen Dickson, November 9, 2009
  Acquires AdMob for $750 million in stock  More

• KLAS Files Response Denying Allegations Made in Auto Sale Coverage Complaint

  By John Eggerton, November 9, 2009
  Competitor KVBC alleges station covered liquidation sale in exchange for ad flight  More

• History Steps Into the Boxing Ring With ‘Pawn Stars' Buy

  By Alex Weprin, November 9, 2009
  Series to be prominently featured during Pacquiao vs. Cotto HBO Pay-Per-View matchup  More

• OMD and CBS Vision Team Up on Marketing, Research Center

  By John Eggerton, November 9, 2009
  Communications Lab @ OMD looks to test efficacy of multi-platform campaigns  More

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