The latest news on media advertising, media buying agencies, marketing and ad sales in the TV industry offered by the industry leader.
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NCTA Pulls Tornado Spot
By John Eggerton, May 22, 2013Says it would be insensitive to continue running during Oklahoma tornado coverage More -
SMI: Upfront Rules Dramas, Movie Buys
By Jon Lafayette, May 20, 2013Sports drives rise in April TV spending More -
1 Trillion Reasons to Fine-Tune Advertising Sales Strategies
By K.C. Neel, May 20, 2013Networks targeting African-American viewers fight for slices of spending power More -
Buyers Eye Less Upfront Spending on Broadcast
By Jon Lafayette, May 20, 2013Additional content could slow ratings erosion More -
Despite Ratings Dip, Sales Chiefs Upbeat
By Jon Lafayette, May 13, 2013Beyond spots, broadcast networks prep upfront ‘innovations’ for clients More -
Exclusive: USA Warms Up to Summertime Sponsors
By Jon Lafayette, May 13, 2013Brands align with digital series extensions More -
Upfronts 2013: A+E Takes Aim At ‘Broadcast Ancestors'
By Andrea Morabito, May 9, 2013Ad sales chief Berning cites competitors' ‘failure tax' in pitch for upfront increases More -
On Demand Summit: Panel Says Awareness, Navigation Key to On-Demand Marketing
By Mike Farrell, Multichannel News, May 8, 2013Social media, traditional ad platforms can drive on demand results More -
NBC News Digital Group Adds to Ad Sales Staff
By Jon Lafayette, May 8, 2013Johnson, Robins, Damiano to represent NBCNews.com and other sites More -
Discovery Reports Higher First-Quarter Earnings
By Jon Lafayette, May 7, 2013Stock slips as profits fall short of expectations More
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BC Beat
May 22, 2013
NBCU Aims to 'Amplify' Agencies Year-Round
NBCU’s Amplified site is hoping to keep the upfront momentum...
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BC Beat
May 20, 2013
Where to Be, What to Watch: Week of May 20-May 26
Here is a rundown of where to be and what to watch the week of May 20-May 26. All...
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Currency
May 17, 2013
USA Ends Upfront Season With a Blast
Upfront season ended with a bang as USA Network said thank you and farewell to...
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Currency
May 16, 2013
A Wall Street View of the Upfronts
Along with media buyers, Wall Street analysts have been keeping their eyes on the...
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i have heard so many good things about bounce tv, however, i do not have network...
letitia bryant– 3/24/2013 7:41:05 PM EDT
in response to EXCLUSIVE: Bounce TV, New Broadcast Net Aimed at African Americans, To Launch in FallI just found Bounce TV, channel 66.2 in San Francisco bay area. I am so please...
Allison KInerman– 3/14/2013 8:20:15 PM EDT
in response to EXCLUSIVE: Bounce TV, New Broadcast Net Aimed at African Americans, To Launch in FallA correction is in order. Second paragaph, you have a Q4 2011 figure that's...
Craig James– 3/13/2013 3:50:28 PM EDT
in response to Average Commercial Price Up 5% in Q4 on BroadcastShe'll probably be ruining this company as much as she did to the CW which hasn't...
Jed– 3/12/2013 8:34:44 PM EDT
in response to Conde Nast Launching Digital Video Network
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Schmooze: Upfronts 2013
View photos from the 2013 upfrontsSchmooze Gallery: On Demand Summit
View photos from B&C/Multichannel News' fifth annual On Demand Summit, held on May 8 at Convene in New York.Schmooze Gallery: May 13, 2013
View photos from industry events such as the MTV upfront and MSNBC's White House Correspondents' Dinner afterparty...Advertisement
