The latest news on media advertising, media buying agencies, marketing and ad sales in the TV industry offered by the industry leader.
-
Research: Political Ads Go HD
By George Winslow, February 9, 2012But broadcast stations still lag in adoption of HD technologies, according to a new study from Extreme Reach More -
PromaxBDA Announces Second Station Summit
By Lindsay Rubino, February 9, 2012Local station general managers, marketing execs to gather for Las Vegas summit from June 26-29 More -
News Corp. Earnings Jump in Second Quarter
By Jon Lafayette, February 8, 2012Updated: Cable networks, Fox lead gains More -
Oscar Ads Sell Out
By Jon Lafayette, February 7, 2012Last year's spots cost about $1.7 million More -
Cable Networks Power Higher Earnings at Disney
By Jon Lafayette, February 7, 2012UPDATED: Revenue down for broadcast operations More -
Commercial Prices Rose in Last Three Quarters of 2011
By Jon Lafayette, February 7, 2012In 4Q, 30-second spot on broadcast cost $116,122 More -
FCC Says WMAQ Had Right to Deny Super Bowl Ad to Candidate
By John Eggerton, February 6, 2012Concluded that Randall Terry did not make a substantial showing of candidacy, and even if he had, the denial was not unreasonable More -
History's Dubuc on Why Super Bowl Buy Made Sense for 'Swamp People'
By Andrea Morabito, February 6, 2012Network chief reveals how she'll measure ROI on the ad, how important sports events are to targeting the History audience More -
They Still Love to Chase Girls
By Jon Lafayette, February 6, 2012TV execs like to talk about the elusive young male demo, but new study touts power of younger women and millennials More -
Let the Upfront Guessing Games Begin
By Jon Lafayette, February 6, 2012One very early forecast sees prices up 8% for the 2012 selling season More
Advertisement
BC Beat
February 7, 2012
AMC Geeks Out With 'Comic Book Men'
AMC is giving its viewers a peek inside the world of comic books with its newest...
More
Currency
February 7, 2012
Dick Ebersol: Super for the Last Time?
In the New York Giants’ locker room after the Super Bowl, a familiar figure...
More
BC Beat
February 3, 2012
Oxygen Gives New Yorkers Taste of 'Jersey Couture' Style
Oxygen is bringing a bit of Jersey to Manhattan. To promote the season two...
More
BC Beat
February 2, 2012
WJBK Anchors Honor Late Leader and Friend Jeff Murri
Huel Perkins and Monica Gayle, anchors of Fox-owned WJBK Detroit’s 10 p.m....
More
I saw 500 years today. They were asking as several points that we buy african. I...
Doris J. Gibson– 2/10/2012 4:51:53 PM EST
in response to EXCLUSIVE: Bounce TV, New Broadcast Net Aimed at African Americans, To Launch in FallI received 1 st loans when I was 32 and it aided me very much. However, I need...
ChasityGOMEZ– 2/1/2012 8:04:26 AM EST
in response to Paul Buccieri: An Anti-Pundit With A PlanHow may I get bounce tv added to my cable company. My cable company is optimum....
Bruce A. McAllister– 1/25/2012 6:20:54 AM EST
in response to Bounce TV Taps Ace, Marathon to Sell AdsWhen you think about it, that's got to be the right...
Keshawn– 1/7/2012 7:57:30 AM EST
in response to Agency Giant Keeps Station Tapes on File
- Sorry, no podcasts are active for this topic
Schmooze Gallery: February 13, 2012
View photos from recent industry events such as Super Bowl XLVI and AMC's Comic Book Men Luncheon...Schmooze Gallery: February 6, 2012
View photos from recent industry events such as NBC's premiere of 'Smash' and BAFTA/LA's 18th annual Awards Season Tea Party...Schmooze Gallery: NATPE 2012
View photos from NATPE 2012, which took place Jan. 23-25 at the Fontainbleau Resort in Miami Beach, Fla.In a Flyover State
Annual firearms tradeshow SHOT opens up an incredibly powerful demo that is incredibly overlooked by the TV industry. More
Advertisement
