Advertising & Marketing

• SMI: Upfront Rules Dramas, Movie Buys

  By Jon Lafayette, May 20, 2013
  Sports drives rise in April TV spending  More

• 1 Trillion Reasons to Fine-Tune Advertising Sales Strategies

    
  By K.C. Neel, May 20, 2013
  Networks targeting African-American viewers fight for slices of spending power  More

• Buyers Eye Less Upfront Spending on Broadcast

    
  By Jon Lafayette, May 20, 2013
  Additional content could slow ratings erosion  More

• Despite Ratings Dip, Sales Chiefs Upbeat

    
  By Jon Lafayette, May 13, 2013
  Beyond spots, broadcast networks prep upfront ‘innovations’ for clients  More

• Exclusive: USA Warms Up to Summertime Sponsors

  By Jon Lafayette, May 13, 2013
  Brands align with digital series extensions  More

• Upfronts 2013: A+E Takes Aim At ‘Broadcast Ancestors'

  By Andrea Morabito, May 9, 2013
  Ad sales chief Berning cites competitors' ‘failure tax' in pitch for upfront increases  More

• On Demand Summit: Panel Says Awareness, Navigation Key to On-Demand Marketing

  By Mike Farrell, Multichannel News, May 8, 2013
  Social media, traditional ad platforms can drive on demand results  More

• NBC News Digital Group Adds to Ad Sales Staff

  By Jon Lafayette, May 8, 2013
  Johnson, Robins, Damiano to represent NBCNews.com and other sites  More

• Discovery Reports Higher First-Quarter Earnings

  By Jon Lafayette, May 7, 2013
  Stock slips as profits fall short of expectations  More

• NBCU Gives Murphy E!, Esquire Ad Role

  By Jon Lafayette, May 6, 2013
  Executive promoted to senior VP  More

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