The latest news on media advertising, media buying agencies, marketing and ad sales in the TV industry offered by the industry leader.
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Ad Industry Backs Form of Opt-In for Behavioral Ads
By John Eggerton, July 2, 2009New self-regulatory guidelines offer Web users more control over online behavorial advertising. More -
BIA Chief Calls For Change in Cross Ownership Rules
By Claire Atkinson, July 1, 2009Station revenue projected to drop 17% in 2009 More -
EXCLUSIVE: Rainbow to Launch New WE Spin-Off Wedding Cable Channel
By Claire Atkinson, June 30, 2009Women's network to air more parenting programming More -
Former NBCU Sales Chief to Advise Direct Agency
By Claire Atkinson, June 30, 2009Keith Turner named vice chair of Mercury Media More -
Report: US TV to lose $2 Billion in Ad Revenue By 2013
By Claire Atkinson, June 29, 2009Screen Digest predicts online TV can make up the difference More -
Pitchman Billy Mays Dies
By Claire Atkinson, June 28, 2009TV ad man who hawked OxiClean, Orange Glo found dead in Tampa home. More -
CBS Launches Leno Counterattack
By Michael Malone, June 26, 2009Offers affiliates "Project L.E.N.O." to thwart Jay More -
ANALYSIS: TV Everywhere Could Remake Online Ad Model
By Claire Atkinson, June 25, 2009Wall Street, Madison Avenue weigh implications of Time Warner/Comcast trial More -
Disney Signs Up Three New Summer Sponsors
By Claire Atkinson, June 24, 2009New deals in place with Best Western, Choice Hotels and Kodak More -
Tennis Channel Tunes Up For Wimbledon
By Claire Atkinson, June 19, 2009HSBC signs up as sponsor More
News from the Web
CableLabs Issues Ad Specs For Canoe
Source: Multichannel News
Date: 07-01-2009 16:56:07 GMTDigea to host Greek commercial DTT
Source: www.broadbandtvnews.com
Date: 06-25-2009 10:39:59 GMTCongress concerned about privacy over cable TV ads
Source: c.moreover.com
Date: 04-24-2009 05:26:00 GMTHT Mart is featured sponsor of the BBB "Start With Trust®" TV Campaign
Source: www.hometoys.com
Date: 04-20-2009 17:32:51 GMTTV revenue contraction to continue until fall
Source: broadcastengineering.com
Date: 04-03-2009 12:47:00 GMT
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Most Recent Resources
Product Wire
ADverse: Atkinson on Advertising
July 01, 2009
NBCU Group M Deal Wrapped?
NBC Universal has completed the first deal of the 2009 upfront with WPP’s...
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ADverse: Atkinson on Advertising
June 30, 2009
TNT Brings LA Underworld to NY Underground
Turner’s marketing team is turning New York’s Grand Central Terminal...
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Fates & Fortunes
June 04, 2009
Streefland named SVP, marketing, Current
Current Media, owned by Al Gore and Joel Hyatt, has hired Michael Streefland as...
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ADverse: Atkinson on Advertising
May 21, 2009
Upfronts 2009: The CW's Newest Client...Bass Industries
Looks like CW ad sales chief Rob Tuck broke the first deal of the upfront. The...
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Where was the commercial for the new season ofProject Runway shot. I love the...
Pam Pahmiyer– 7/1/2009 8:07:53 PM EDT
in response to Upfronts 2009: 'Project Runway' Returning August 20 on LifetimeRainbow media holdings is not owned by Comcast. It is a division of...
Chris diasparra– 6/30/2009 3:26:05 PM EDT
in response to EXCLUSIVE: Rainbow to Launch New WE Spin-Off Wedding Cable ChannelThis analyst is just states the obvious...where's the insight beyond repeating...
concerned investor– 6/30/2009 1:30:19 PM EDT
in response to Nineteen Broadcast Groups On Moody’s 'Bottom Rung' ListI have a wonderful product and have a hard time convencing corporate america to...
Matthew Montgomery– 6/30/2009 1:23:34 PM EDT
in response to Former NBCU Sales Chief to Advise Direct Agency
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MSNBC's Hi-Def Rollout
MSNBC launches in high definition June 29 following major overhauls to its New York City control room and Washington D.C. studio. View images of the new control room and screenshots of the new HD picture for dayside programming. (Photos courtesy of NBC Universal)OnDemand Media Summit
Scenes from the B&C and Multichannel News OnDemand Summit in Philadelphia, Pa., on June 10, 2009. Photos by Joshua Kristal (www.joshuakristal.com).





