The latest news on media advertising, media buying agencies, marketing and ad sales in the TV industry offered by the industry leader.
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Lifetime Prepares ‘Army Wives’ Mini-Marathon
By David Tanklefsky, November 18, 2009Holiday-themed “Give Back” segment slated as part of programming More -
Q4 Ad Activity Beating Expectations
By Claire Atkinson, November 13, 2009Retail, surprise auto spends buoy scatter, though market not quite robust. More -
ANALYSIS: Comcast/NBCU May Create More M&A Activity
By Claire Atkinson, November 13, 2009Wall Street eyes new conglom as potential buyer and seller More -
Bernstein Research Q3 Ad Report: Cable Posts Growth
By Claire Atkinson, November 11, 2009CBS and Fox are flat; online down More -
Ad Council, IAVA Launch New PSAs For Veteran Support Effort
By John Eggerton, November 11, 2009Campaign encourages returning vets to seek transition resources More -
ACME Station Revenue Off 24%
By Michael Malone, November 10, 2009'Daily Buzz' a bright spot in "challenging" conditions More -
Google Buys Mobile Ad Firm
By Glen Dickson, November 9, 2009Acquires AdMob for $750 million in stock More -
KLAS Files Response Denying Allegations Made in Auto Sale Coverage Complaint
By John Eggerton, November 9, 2009Competitor KVBC alleges station covered liquidation sale in exchange for ad flight More -
History Steps Into the Boxing Ring With ‘Pawn Stars' Buy
By Alex Weprin, November 9, 2009Series to be prominently featured during Pacquiao vs. Cotto HBO Pay-Per-View matchup More -
OMD and CBS Vision Team Up on Marketing, Research Center
By John Eggerton, November 9, 2009Communications Lab @ OMD looks to test efficacy of multi-platform campaigns More
News from the Web
Cablevision's Interactive Ads Click With Four Marketers
Source: Multichannel News
Date: 10-20-2009 00:00:00 GMTTV Brasil goes international in 2010
Source: www.broadbandtvnews.com
Date: 10-17-2009 07:14:14 GMTVideo On Demand Won’t Get You Past Advertisements
Source: www.cybertheater.com
Date: 10-15-2009 16:43:10 GMT4 in 10 Marketers to Boost Digital OOH Spending
Source: www.mediabuyerplanner.com
Date: 10-15-2009 04:51:50 GMTHow Captain Morgan Plans to Own Halloween
Source: www.brandweek.com
Date: 10-13-2009 06:03:00 GMT
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ADverse: Atkinson on Advertising
September 30, 2009
Q4 Scatter: There's Money Out There!
The fourth quarter kicks off Thursday, Oct. 1, opening up a new cycle in the TV...
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ADverse: Atkinson on Advertising
September 16, 2009
NBCU's Likely Buyers
Some on Wall Street think its time Vivendi got out of NBC Universal (see related...
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ADverse: Atkinson on Advertising
August 21, 2009
When Ad Dollars Return, Where Will They Go?
Soleil media analyst Laura Martin claims that tens of billions of ad dollars will...
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ADverse: Atkinson on Advertising
August 14, 2009
Media And Advertisers Back New Digital Measurement Service
Big media corporations and top advertisers are getting together to collectively...
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This is an outrage. The Comcast and NBCU deal will hurt lose more viewers and...
Josh Taylor– 11/16/2009 5:04:39 PM EST
in response to ANALYSIS: Comcast/NBCU May Create More M&A ActivityWhat exactly is pawn...
Phil– 11/9/2009 2:17:29 PM EST
in response to History Steps Into the Boxing Ring With ‘Pawn Stars' BuyCablevision had been sending me literature for years, but when I asked to accept...
IGFET– 11/9/2009 10:31:34 AM EST
in response to Cablevision-FiOS Battle Hits Homesmart move by the networks-- let the station groups drill the well then come...
steve– 11/7/2009 9:26:22 AM EST
in response to Broadcast Networks Seek Dual Revenue Stream
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