Advertising & Marketing

• Senators Press Nickelodeon to Ban Junk Food Ads

  By John Eggerton, June 11, 2013
  Praise net's children's health initiatives, but ask them to follow Disney's lead  More

• With New Deal, Viacom Steadies VOD Ship

    
  By Jon Lafayette, June 10, 2013
  Pact with Amazon—after Netflix split—keeps its part of revenue stream flowing  More

• Lower Broadcast Price Hikes Could Send a Signal to Cable

  By Jon Lafayette, June 9, 2013
  With less upfront volume, media buyers try to hold the line  More

• Zombies Generate Big Business in Upfront

  By Jon Lafayette, June 7, 2013
  AMC tells buyers demand for originals is more than it can handle  More

• Ad Council Updates Iconic UNCF Campaign

  By John Eggerton, June 6, 2013
  Emphasizes benefits of investing in education  More

• Zeebox Builds Rooms to Personalize Second Screen

  By Jon Lafayette, June 6, 2013
  Bravo first network to sign up with Real Housewives special  More

• CW Finishes Upfront With 5-6% CPM Gains

  By Jon Lafayette, June 5, 2013
  Volume steady at $400M  More

• Acura Sponsors Crackle's 'Comedians in Cars'

  By Jon Lafayette, June 5, 2013
  Autos to be integrated into Jerry Seinfeld's online series  More

• Whirlpool Brings TLC to Sandy Relief Efforts

    
  By Jon Lafayette, June 3, 2013
  Vignettes highlight sponsor’s role in helping Atlantic City victims  More

• Fox Getting 5% to 7% Upfront Price Increases

  By Jon Lafayette, May 31, 2013
  Negotiations continue with other networks  More

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