Advertising & Marketing

• BBC Worldwide And Viki Partner On Ad Sales

  By George Winslow, May 15, 2012
  Will help Viki expand ad efforts for its international video site into Asia, Europe and Americas  More

• Network Sales Execs See Healthy Market

    
  By Jon Lafayette, May 14, 2012
  The automakers should power this year’s upfront, while digital could make it interesting. That’s according to the heads of advertising sales at the major broadcast networks. As they prepare for this week’s star-studded presentations of their fall schedules, the sales chiefs spoke with B&C about the market, changes in the industry and other factors that could affect the $9 billion in upfront sales they expect to make for the 2012-13 season.  More

• For MagnaGlobal’s Spengler, Accent Is on Second Word

    
  By John Consoli, May 14, 2012
  CEO’s task is to create broader structure, expand footprint worldwide  More

• She’s Looked at Sales From Both Sides Now

    
  By Jon Lafayette, May 14, 2012
  Speciale and Turner, heading into the upfront, offer buyers audience-based packages for clients  More

• FCC: Fox Will Get to Sell Spots for MundoFox Affils

  By John Eggerton, May 11, 2012
  Fox Networks argued that without waiver, new Spanish-language net would face debilitating disadvantage  More

• FX Signs Sponsors for 'Anger Management'

  By Jon Lafayette, May 10, 2012
  Fiat, studios take a chance on Sheen  More

• AMC Reports Higher First-Quarter Earnings

  By Jon Lafayette, May 10, 2012
  UPDATED: Ad revenues up 30%  More

• Dish Launches New Ad Skipping Service

  By Jon Lafayette, May 10, 2012
  Provides broadcast shows commercial-free one day after air  More

• Entravision Reports 8% Increase in TV Revenue

  By Michael Malone, May 9, 2012
  Radio flat for Spanish-language broadcast biggie amidst "continuing challenges" in ad environment  More

• Cable Boosts 3Q News Corp. Profit

  By Jon Lafayette, May 9, 2012
  UPDATED: Phone hacking scandal results in $63 million charge  More

Next ›