Advertising & Marketing

• Research: Political Ads Go HD

  By George Winslow, February 9, 2012
  But broadcast stations still lag in adoption of HD technologies, according to a new study from Extreme Reach  More

• PromaxBDA Announces Second Station Summit

  By Lindsay Rubino, February 9, 2012
  Local station general managers, marketing execs to gather for Las Vegas summit from June 26-29  More

• News Corp. Earnings Jump in Second Quarter

  By Jon Lafayette, February 8, 2012
  Updated: Cable networks, Fox lead gains  More

• Oscar Ads Sell Out

  By Jon Lafayette, February 7, 2012
  Last year's spots cost about $1.7 million  More

• Cable Networks Power Higher Earnings at Disney

  By Jon Lafayette, February 7, 2012
  UPDATED: Revenue down for broadcast operations  More

• Commercial Prices Rose in Last Three Quarters of 2011

  By Jon Lafayette, February 7, 2012
  In 4Q, 30-second spot on broadcast cost $116,122  More

• FCC Says WMAQ Had Right to Deny Super Bowl Ad to Candidate

  By John Eggerton, February 6, 2012
  Concluded that Randall Terry did not make a substantial showing of candidacy, and even if he had, the denial was not unreasonable  More

• History's Dubuc on Why Super Bowl Buy Made Sense for 'Swamp People'

  By Andrea Morabito, February 6, 2012
  Network chief reveals how she'll measure ROI on the ad, how important sports events are to targeting the History audience  More

• They Still Love to Chase Girls

    
  By Jon Lafayette, February 6, 2012
  TV execs like to talk about the elusive young male demo, but new study touts power of younger women and millennials  More

• Let the Upfront Guessing Games Begin

  By Jon Lafayette, February 6, 2012
  One very early forecast sees prices up 8% for the 2012 selling season  More

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