Advertising & Marketing

The latest news on media advertising, media buying agencies, marketing and ad sales in the TV industry offered by the industry leader.

Ad Industry Backs Form of Opt-In for Behavioral Ads

By John Eggerton, July 2, 2009
New self-regulatory guidelines offer Web users more control over online behavorial advertising. More
BIA Chief Calls For Change in Cross Ownership Rules

By Claire Atkinson, July 1, 2009
Station revenue projected to drop 17% in 2009 More
EXCLUSIVE: Rainbow to Launch New WE Spin-Off Wedding Cable Channel

By Claire Atkinson, June 30, 2009
Women's network to air more parenting programming More
Former NBCU Sales Chief to Advise Direct Agency

By Claire Atkinson, June 30, 2009
Keith Turner named vice chair of Mercury Media More
Report: US TV to lose $2 Billion in Ad Revenue By 2013

By Claire Atkinson, June 29, 2009
Screen Digest predicts online TV can make up the difference More
Pitchman Billy Mays Dies

By Claire Atkinson, June 28, 2009
TV ad man who hawked OxiClean, Orange Glo found dead in Tampa home. More
CBS Launches Leno Counterattack

By Michael Malone, June 26, 2009
Offers affiliates "Project L.E.N.O." to thwart Jay More
ANALYSIS: TV Everywhere Could Remake Online Ad Model

By Claire Atkinson, June 25, 2009
Wall Street, Madison Avenue weigh implications of Time Warner/Comcast trial More
Disney Signs Up Three New Summer Sponsors

By Claire Atkinson, June 24, 2009
New deals in place with Best Western, Choice Hotels and Kodak More
Tennis Channel Tunes Up For Wimbledon

By Claire Atkinson, June 19, 2009
HSBC signs up as sponsor More

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News from the Web

CableLabs Issues Ad Specs For Canoe
Source: Multichannel News
Date: 07-01-2009 16:56:07 GMT
Digea to host Greek commercial DTT
Source: www.broadbandtvnews.com
Date: 06-25-2009 10:39:59 GMT
Congress concerned about privacy over cable TV ads
Source: c.moreover.com
Date: 04-24-2009 05:26:00 GMT
HT Mart is featured sponsor of the BBB "Start With Trust®" TV Campaign
Source: www.hometoys.com
Date: 04-20-2009 17:32:51 GMT
TV revenue contraction to continue until fall
Source: broadcastengineering.com
Date: 04-03-2009 12:47:00 GMT
» View More

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Top-100 DMA Markets Transition to Live HD ENG

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ADverse: Atkinson on Advertising

Claire Atkinson
July 01, 2009
NBCU Group M Deal Wrapped?
NBC Universal has completed the first deal of the 2009 upfront with WPP’s...
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ADverse: Atkinson on Advertising

Claire Atkinson
June 30, 2009
TNT Brings LA Underworld to NY Underground
Turner’s marketing team is turning New York’s Grand Central Terminal...
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Fates & Fortunes

Paige Albiniak
June 04, 2009
Streefland named SVP, marketing, Current
Current Media, owned by Al Gore and Joel Hyatt, has hired Michael Streefland as...
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ADverse: Atkinson on Advertising

Claire Atkinson
May 21, 2009
Upfronts 2009: The CW's Newest Client...Bass Industries
Looks like CW ad sales chief Rob Tuck broke the first deal of the upfront. The...
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Where was the commercial for the new season ofProject Runway shot. I love the...

Pam Pahmiyer– 7/1/2009 8:07:53 PM EDT
in response to Upfronts 2009: 'Project Runway' Returning August 20 on Lifetime
Rainbow media holdings is not owned by Comcast. It is a division of...

Chris diasparra– 6/30/2009 3:26:05 PM EDT
in response to EXCLUSIVE: Rainbow to Launch New WE Spin-Off Wedding Cable Channel
This analyst is just states the obvious...where's the insight beyond repeating...

concerned investor– 6/30/2009 1:30:19 PM EDT
in response to Nineteen Broadcast Groups On Moody’s 'Bottom Rung' List
I have a wonderful product and have a hard time convencing corporate america to...

Matthew Montgomery– 6/30/2009 1:23:34 PM EDT
in response to Former NBCU Sales Chief to Advise Direct Agency

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MSNBC launches in high definition June 29 following major overhauls to its New York City control room and Washington D.C. studio. View images of the new control room and screenshots of the new HD picture for dayside programming. (Photos courtesy of NBC Universal)