Advertising & Marketing
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Putting a Little English on ItBy Jon Lafayette, March 11, 2013Spanish-language television leader Univision experimenting with English-language commercials on main broadcast network More
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Aiming for Hispanic Hearts and English DollarsBy Jon Lafayette, March 11, 2013
Univision's new sales chief prepares for multiplatform upfront—and a challenge to the bigger broadcast networks. (Pictured from left: Univision's Keith Turner, president, ad sales and marketing, and Randy Falco, president and CEO)
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ESPN Keeping Eye on the Ball,
Not the Game Behind ItBy John Consoli, March 11, 2013Ad sales chief Ed Erhardt on why he’s not worried about Fox and other competitors More
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Millennials Want TV—And Accept Ads: StudyBy Jon Lafayette, March 11, 2013According to Magid Generational Strategies, in 2012, 45% of adults 18-34 would “definitely accept/view ads” in exchange for the ability to consume full-length TV content for free More
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Research Helps Marketers
Make Millennial ConnectionsBy Jon Lafayette, March 11, 2013To reach young consumers, Pepsi relies on MTV insights for summer program More
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Pacing Ahead of Last Year, CBS/Turner 'Virtually Sold Out' of Madness Ad InventoryBy John Consoli, March 7, 2013Final Four games and the National Championship game sold out, except for possible floater ads More
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Exclusive: NBC Switches Top 'Today' Ad SalesmanBy Jon Lafayette, March 5, 2013Barrington takes on network news shows More
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Exclusive: ION Launches 'IONTHUSIASTS' Marketing CampaignBy Tim Baysinger, March 4, 2013Net to unveil new logo, graphics package More
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Fox Joining Cable Sports RushBy Jon Lafayette, March 4, 2013Media buyers cheer new national competition for ESPN More
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Exclusive: iTVX Adds Social With General SentimentBy Jon Lafayette, February 28, 2013Partnership brings new dimension to branded entertainment measurement More
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First Lady Praises Disney Food Ad RestrictionsBy John Eggerton, February 28, 2013Urges others to find creative ways to promote healthier food choices More
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Advanced Ads: Smarter Spots, Bigger RevenueBy Michael Malone, February 27, 2013Rentrak, Dish execs share pointers on better addressing consumer, and marketer, needs More
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Advanced Ads: Agencies Can't Wait for Multiplatform MeasurementBy Todd Spangler, Multichannel News, February 27, 2013Zenith's Nitti says consumers are ahead of industry's ability to monitor More
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Advanced Ads: Digital Ad Business Won't 'Cannibalize' TV BusinessBy Tim Baysinger, February 27, 2013Universal McCann's Benowitz argues that each benefits the other More
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Advanced Ads: AT&T AdWorks Drove Fox College Football With Interactive CampaignBy Mike Reynolds, Multichannel News, February 27, 2013Campaign, sweepstakes boosted awareness for networks' early-season schedule More
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Advanced Ads: Execs Say Better Measurement Top Pick for DevelopmentBy Dade Hayes, February 27, 2013Panelists urge versatility during session at Advanced Advertising confab More
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Advanced Ads: Dish Exec -- Hopper Not Affecting Our ClientsBy Andrea Morabito, February 27, 2013Panelists offer best uses for addressable advertising at B&C/MCN event More
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Reeling Nickelodeon Sets Plans to Stay in Kids Game LeadBy Jon Lafayette, February 25, 2013Upfront presentation seen as key to rebound for lagging overall sector More
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Dish Hops Onto Fox's Daytona 500 CoverageJon Lafayette, February 23, 2013Car sponsorship swerves around commercial ban More
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Comcast Spotlight Nixes Gun AdsBy John Eggerton, February 20, 2013Says move is consistent with longstanding policies of NBC, whose cable nets Comcast acquired in 2010 More
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