Advertising & Marketing
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Viacom Ad Sales Turn Positive; Earnings DropBy Jon Lafayette, May 1, 2013Revenues down 6% to $3.1B
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NewFronts 2013: CBS Interactive Extends Network Shows OnlineBy Jon Lafayette, May 1, 2013CNET Español to launch in fall More
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Zenith Sees TV's Share of Ad Dollars Peaking in 2013By Jon Lafayette, April 29, 2013Internet is fastest growing medium More
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Upfronts 2013: Hispanic Broadcast Networks
Look to Grow Entire MarketBy John Consoli, April 29, 2013Upfront centers on competition for English-language dollars, not infighting More
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Viacom Networks Still
Play Off of Big ValueBy Jon Lafayette, April 22, 2013Sales chief Lucas says new apps will help reach millennial viewers More
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Upfronts 2013: Fishing for TV Ad Dollars at the Digital NewFrontsBy Jon Lafayette, April 22, 2013More content available, but scarcity of top-quality fare inspires higher pricing More
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Upfronts 2013: Digital Companies Offer Peek Inside NewFront PlansBy Jon Lafayette, April 22, 2013CBS Interactive, Disney Interactive Entertainment, Crackle, others say what’s in store, what’s at stake for the business More
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Agase Named to Senior Ad Sales Post at ViacomBy Jon Lafayette, April 15, 2013NBCU vet to head sales for music and entertainment networks on West Coast More
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Upfronts 2013: Demo Doesn't Want to Sing 'Hope I Buy Before I Get Old'By Lindsay Rubino, April 15, 2013Baby boomers may be exiting monetizable Nielsen numbers, but their value to advertisers remains high More
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Upfronts 2013: Searching for Best Route to the Multicultural MainstreamBy Tim Baysinger, April 15, 2013Specialized networks still considered top way to connect with consumers More
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Upfronts 2013: BET Looks to Defend Its TerritoryBy Jon Lafayette, April 11, 2013New initiative aims to help marketers engage with African-American women More
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Fox to Show Live Action in 'Idol' Commercial BreakBy Jon Lafayette, April 10, 2013Ford, Coca-Cola, AT&T back audience-holding tactic More
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Upfronts 2013: Knock, Knock -- IFC's Making a Sales CallBy Jon Lafayette, April 10, 2013Net looks to integrate clients into its sense of humor this upfront More
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Price Gap Between Broadcast,
Cable Originals Gets Tighter StillBy Jon Lafayette, April 8, 2013Increased spend on programming is paying off in advertising market More
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Cable Execs Bullish on UpfrontBy Jon Lafayette, April 8, 2013Fox Cable’s LaTorre, Discovery’s Abruzzese, Turner’s Levy see big things brewing for cable More
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Analysis: Ad Buyers Processing NBC Late Night ShiftBy Jon Lafayette, April 3, 2013Carat's Gold calls it a 'bad move' but upside seen elsewhere More
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Making Weather
Work for AdvertisersBy Jon Lafayette, April 1, 2013Network pitches new ad-serving technology More
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Turner Turns Listening
Into Upfront SpecialtyBy Jon Lafayette, April 1, 2013Forming collaborations with agencies and advertisers More
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Coors Light Cash Buys 'Ice Cold' SponsorshipBy Jon Lafayette, April 1, 2013Fits nicely into Animal Planet plan to target male demo More
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Upfronts 2013: Fox's LaTorre Predicts $10B Upfront for CableBy Jon Lafayette, March 28, 2013Bullish forecast as FX announces new channels More
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