Advertising & Marketing
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Upfronts 2013: Fox's LaTorre Predicts $10B Upfront for CableBy Jon Lafayette, March 28, 2013Bullish forecast as FX announces new channels More
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Comcast Rx Helps Nielsen
Swallow TabletsBy Jon Lafayette, March 25, 2013After long wait, mobile viewing to be added to C3 and C7 ratings More
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Groups Buying Ads Targeting Obamacare, Gun ControlBy John Eggerton, March 24, 2013Millions of dollars in ad buys planned More
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Spike Looks to Compete in General EntertainmentBy Jon Lafayette, March 22, 2013Scripted programming in development More
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GMC, Aspire Ride Upfront Bus AgainBy Jon Lafayette, March 21, 2013Networks hit road to meet clients More
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Turner and MillerCoors Team Up for On Marketing PartnershipBy Tim Baysinger, March 20, 2013Includes product integration in TNT,TBS series; customized promotions include truTV, NBA on TNT and NASCAR More
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TVB: Spot TV CPMs More Cost Efficient Than NetworkBy Lindsay Rubino, March 20, 2013Second-quarter 2013 SQAD estimates show average daypart for network 32% higher than spot TV More
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After the Upfront: CMT Brings Country to Times SquareBy K.C. Neel, March 18, 2013Cassadee Pope, lemonade were hits, Dominus says More
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Food Show Chefs
Whet Brand AppetiteBy Jon Lafayette, March 18, 2013Talent is key ingredient for lifestyle programming More
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At Evolving CNN, Lifestyle Is NewsBy Jon Lafayette, March 16, 2013CNN pursuing new strategy with programming in food and lifestyle categories More
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Univision Taps John Kelly as Executive VP of Digital SalesBy Tim Baysinger, March 15, 2013Longtime sales exec was with NBCUniversal from 2000-2012 More
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Coke Zero Joins 'Conan' in AtlantaBy Jon Lafayette, March 15, 2013Soft drink sponsors concerts and launches new campaign More
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Average Commercial Price Up 5% in Q4 on BroadcastBy Jon Lafayette, March 13, 2013Cable spots drop 9% in soft scatter market More
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FTC Updates Online Ad Guides for Mobile PlatformsBy John Eggerton, March 12, 2013Disclosures still need to be conspicuous on smaller screens More
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Conde Nast Launching Digital Video NetworkBy Jon Lafayette, March 12, 2013Ostroff creates shows from Glamour and GQ More
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TV Shows Bigger Ad Gains Than Other MediaBy Jon Lafayette, March 11, 2013Broadcast, spot, Spanish-language have biggest increases More
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Putting a Little English on ItBy Jon Lafayette, March 11, 2013Spanish-language television leader Univision experimenting with English-language commercials on main broadcast network More
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Aiming for Hispanic Hearts and English DollarsBy Jon Lafayette, March 11, 2013
Univision's new sales chief prepares for multiplatform upfront—and a challenge to the bigger broadcast networks. (Pictured from left: Univision's Keith Turner, president, ad sales and marketing, and Randy Falco, president and CEO)
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ESPN Keeping Eye on the Ball,
Not the Game Behind ItBy John Consoli, March 11, 2013Ad sales chief Ed Erhardt on why he’s not worried about Fox and other competitors More
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Millennials Want TV—And Accept Ads: StudyBy Jon Lafayette, March 11, 2013According to Magid Generational Strategies, in 2012, 45% of adults 18-34 would “definitely accept/view ads” in exchange for the ability to consume full-length TV content for free More
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