Advertising & Marketing
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Viacom Helps Toyota
Drive Its App Story
By Jon Lafayette, May 7, 2012Entune system gets boost from talent on cable networks More
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A+E Upfront Goes Digital By Jon Lafayette, May 7, 2012A portion of ad budgets will go towards online version of shows as part of converged advertising packages More
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With Quick Snap, CBS Sells College Football AdsBy Jon Lafayette, May 4, 2012Prices up about 10% for SEC games More
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Strong Ad Sales Drive Scripps Q1By Mike Farrell, Multichannel News, May 3, 2012Food, HGTV spur 10% ad growth More
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Ad Associations Encourage Inclusion of 'No Rogue Site' Provisions in ContractsBy John Eggerton, May 3, 2012Statement of best practices seeks to prevent ads from appearing on websites posting pirated content More
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Fisher TV Revenue Flat in Q1By Michael Malone, May 3, 2012Soft ad market hinders Seattle-based broadcaster More
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Crown Earnings Down on Interest, Tax ChargesBy Jon Lafayette, May 3, 2012Advertising revenue grows 15% More
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Viacom Reports Higher Profits in Second QuarterBy Jon Lafayette, May 3, 2012Domestic ad revenues up 1% More
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Comcast Reports Mixed Q1 as Video Subs Losses Exceed ExpectationsBy Mike Farrell, Multichannel News, May 2, 2012Sheds 37K, but revenue, OCF meet targets; NBCU revenue rises 18% More
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Gray TV Revenue Up 16%By Michael Malone, May 2, 2012Political, retrans, online revenue paces Gray to big number More
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Cable Drives Time Warner IncreasesBy Mike Farrell, Multichannel News, May 2, 2012Revenue rises 4%, OIBDA up 6% More
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Weather.com Overhaul Features More Personalization, BeerBy Todd Spangler, Multichannel News, May 2, 2012Top-20 site redesign launch sponsored exclusively by Bud Light Lime More
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CBS Earnings Jump 80% in First QuarterBy Jon Lafayette, May 1, 2012UPDATED: Streaming deals help boost revenues More
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NBCU Launching Platform for Casual and Social GamesBy Jon Lafayette, May 1, 2012Advertisers can reach players across multiple networks More
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Upfronts 2012: E! Set to Pop New Branding at UpfrontBy Jon Lafayette, April 30, 2012Network's new look and website to launch July 9 More
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B&C's 2012 Market Movers By Jon Lafayette, April 30, 2012
How high will this year's upfront go? After strong growth the past two years, networks will be rolling out new programming and hosting star-studded parties looking to convince media buyers and clients to open their wallets wide once again. B&C has again assembled our annual short list of the upfront’s major players: the biggest buyers and sales executives representing the major media companies and their key television networks.
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Agency CEO Sees Upfront Boom for Hispanic Broadcasters By John Consoli, April 30, 2012Zubi, citing positive market signs, predicts 15%-20% gain in ad commitments More
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Journal Q1 TV Revenue Up 7.5%By Michael Malone, April 27, 2012Television hot, radio warm, newspapers cool for Milwaukee media biggie More
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Belo Revenue Up 3%By Michael Malone, April 26, 2012First quarter cycles against network compensation in 2011 More
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New Report Says Streaming Hurts Kids, Off-Net ProgramsBy Jon Lafayette, April 26, 2012Analyst lowers earnings estimates for Viacom More
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