Advertising & Marketing
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Ad Council Updates Iconic UNCF CampaignBy John Eggerton, June 6, 2013Emphasizes benefits of investing in education More
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Zeebox Builds Rooms to Personalize Second ScreenBy Jon Lafayette, June 5, 2013Bravo first network to sign up with Real Housewives special More
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CW Finishes Upfront With 5-6% CPM GainsBy Jon Lafayette, June 5, 2013Volume steady at $400M More
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Acura Sponsors Crackle's 'Comedians in Cars'By Jon Lafayette, June 5, 2013Autos to be integrated into Jerry Seinfeld's online series More
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Whirlpool Brings TLC to Sandy Relief Efforts
By Jon Lafayette, June 3, 2013Vignettes highlight sponsor’s role in helping Atlantic City victims More
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Fox Getting 5% to 7% Upfront Price IncreasesBy Jon Lafayette, May 31, 2013Negotiations continue with other networks More
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Fox Begins Writing Upfront BusinessBy Jon Lafayette, May 29, 2013Some cable advertising also sold More
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WE Brings Transmedia to Fans By Jon Lafayette, May 27, 2013Network continues online presence with content from new series Pregnant & Dating More
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Changes in the TV Business
Are Breaking Good for AMC By Jon Lafayette, May 27, 2013Wall Street likes company’s approach to content, affiliates, SVOD More
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NCTA Pulls Tornado SpotBy John Eggerton, May 22, 2013Says it would be insensitive to continue running during Oklahoma tornado coverage More
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SMI: Upfront Rules Dramas, Movie BuysBy Jon Lafayette, May 20, 2013Sports drives rise in April TV spending More
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1 Trillion Reasons to Fine-Tune
Advertising Sales Strategies By K.C. Neel, May 20, 2013Networks targeting African-American viewers fight for slices of spending power More
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Buyers Eye Less Upfront
Spending on Broadcast By Jon Lafayette, May 20, 2013Additional content could slow ratings erosion More
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Despite Ratings Dip,
Sales Chiefs UpbeatBy Jon Lafayette, May 13, 2013Beyond spots, broadcast networks prep upfront ‘innovations’ for clients More
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Exclusive: USA Warms Up to Summertime SponsorsBy Jon Lafayette, May 13, 2013Brands align with digital series extensions More
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Upfronts 2013: A+E Takes Aim At ‘Broadcast Ancestors'By Andrea Morabito, May 8, 2013Ad sales chief Berning cites competitors' ‘failure tax' in pitch for upfront increases More
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On Demand Summit: Panel Says Awareness, Navigation Key to On-Demand MarketingBy Mike Farrell, Multichannel News, May 8, 2013Social media, traditional ad platforms can drive on demand results More
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NBC News Digital Group Adds to Ad Sales StaffBy Jon Lafayette, May 8, 2013Johnson, Robins, Damiano to represent NBCNews.com and other sites More
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Discovery Reports Higher First-Quarter EarningsBy Jon Lafayette, May 7, 2013Stock slips as profits fall short of expectations More
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NBCU Gives Murphy E!, Esquire Ad RoleBy Jon Lafayette, May 6, 2013Executive promoted to senior VP More
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