Top Stories
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OMD and CBS Vision Team Up on Marketing, Research CenterBy John Eggerton, November 9, 2009Communications Lab @ OMD looks to test efficacy of multi-platform campaigns More
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Chase Checks in as CNN, Oprah , Facebook Webcast SponsorBy Alex Weprin, November 9, 200990-minute event slated for Nov. 9, features Winfrey, Anderson Cooper More
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Broadcast Networks Seek Dual Revenue StreamBy Claire Atkinson, November 6, 2009
Media chiefs want retrans cash for O&Os--and affiliates
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Scripps Scripts Solid Q3By Mike Farrell -- Multichannel News, November 6, 2009
Affiliate fees drive net growth
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Report Says ‘Oprah' Jumping to OWNBy Paige Albiniak, November 5, 2009Harpo, OWN, CBS maintain decision yet to be made despite new report echoing Zaslav's comments last November More
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CBS Retrans Fees Expected to Double in 2010By Claire Atkinson, November 5, 2009Talks ongoing with station group on the split More
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NAI Unveils Beta Version of "Opt-Out Protector"By John Eggerton, November 5, 2009Add-on would prevent accidental deletion of user's opt-out preference of targeted ads More
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CIMM to Meet with Five Set-Top Data ProvidersBy Todd Spangler, Multichannel News, November 5, 2009Audience-measurement coalition to meet with Nielsen, Rentrak, TiVo, TRA, TNS. More
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David Barrett: Changing News Sources Having "Profound Effect" on Industry Money FlowBy John Eggerton, November 4, 2009Hearst's president says broadcasters unfairly limited compared to competitors More
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Discovery Q3 Net Income Falls; Revenue UpClaire Atkinson, November 3, 2009Domestic ad sales improve 5% in Q3 More
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PTC Pushes Stations To Preempt 'Gossip Girl'By John Eggerton, November 3, 2009Cites reports that episode will contain a a sexual tryst among three main characters More
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Cablevision’s Rainbow Turns In 18% Ad Revenue ClimbBy Claire Atkinson, November 3, 2009'Mad Men' helps AMC charge higher rates; We tv increases viewership More
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'Holmes' Spies MacFarlane SpecialBy Michael Schneider -- Daily Variety, November 2, 2009Warner Bros. to replace Microsoft More
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CNN Goes Gaming For DollarsBy Alex Weprin, November 2, 2009Ford Sync to sponsor weekly quiz More
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CTAM Summit 2009: Kilar -- Hulu Not "Giving It Away" for FreeBy Claire Atkinson, October 27, 2009Hulu's Jason Kilar insists he's a capitalist and that the video streaming site has a plan. More
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MacFarlane Special Loses MicrosoftBy Michael Schneider -- Daily Variety, October 26, 2009Company yanks sponsorship of Fox show More
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CIMM Set To Reveal Details As MTV Exec Moves To ForefrontBy Claire Atkinson, October 26, 2009
UPDATED: The Coalition for Innovative Media Measurement, now headed by MTV Networks’ Colleen Fahey Rush (pictured), is moving into high gear this week launching a Website and also preparing to officially release its long-awaited request forproposals (RFP). In addition, NBCU's Alan Wurtzel tells B&C he is taking a more behind-the-scenes role.
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CTAM Summit 2009: Advanced Ads Already Pay Dividends: PanelBy Kent Gibbons -- Multichannel News, October 26, 2009Ratings, engagement levels improve with interactive advertising More
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CTAM Summit 2009: Comcast's Burke Tells TV Biz To Help Stop Cord CuttingBy Claire Atkinson, October 25, 2009Says TV needs to get in-front of the Internet
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OnScreen Summit: Marketing, Media Execs Urgent on Cross-Content MeasurementBy Marisa Guthrie, October 21, 2009Growing penetration on multiple screens for content necessitates quick solutions More
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