Advertising & Marketing
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Fox Begins Writing Upfront BusinessBy Jon Lafayette, May 29, 2013Some cable advertising also sold More
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WE Brings Transmedia to Fans
By Jon Lafayette, May 27, 2013Network continues online presence with content from new series Pregnant & Dating More
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Changes in the TV Business
Are Breaking Good for AMC By Jon Lafayette, May 27, 2013Wall Street likes company’s approach to content, affiliates, SVOD More
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NCTA Pulls Tornado SpotBy John Eggerton, May 22, 2013Says it would be insensitive to continue running during Oklahoma tornado coverage More
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SMI: Upfront Rules Dramas, Movie BuysBy Jon Lafayette, May 20, 2013Sports drives rise in April TV spending More
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1 Trillion Reasons to Fine-Tune
Advertising Sales Strategies By K.C. Neel, May 20, 2013Networks targeting African-American viewers fight for slices of spending power More
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Buyers Eye Less Upfront
Spending on Broadcast By Jon Lafayette, May 20, 2013Additional content could slow ratings erosion More
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Despite Ratings Dip,
Sales Chiefs Upbeat By Jon Lafayette, May 13, 2013Beyond spots, broadcast networks prep upfront ‘innovations’ for clients More
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Exclusive: USA Warms Up to Summertime SponsorsBy Jon Lafayette, May 13, 2013Brands align with digital series extensions More
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Upfronts 2013: A+E Takes Aim At ‘Broadcast Ancestors'By Andrea Morabito, May 8, 2013Ad sales chief Berning cites competitors' ‘failure tax' in pitch for upfront increases More
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On Demand Summit: Panel Says Awareness, Navigation Key to On-Demand MarketingBy Mike Farrell, Multichannel News, May 8, 2013Social media, traditional ad platforms can drive on demand results More
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NBC News Digital Group Adds to Ad Sales StaffBy Jon Lafayette, May 8, 2013Johnson, Robins, Damiano to represent NBCNews.com and other sites More
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Discovery Reports Higher First-Quarter EarningsBy Jon Lafayette, May 7, 2013Stock slips as profits fall short of expectations More
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NBCU Gives Murphy E!, Esquire Ad RoleBy Jon Lafayette, May 6, 2013Executive promoted to senior VP More
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NewFronts Offer
Byte of the FamiliarBy Jon Lafayette, May 6, 2013Talent and media buyers turn out for digital video presentations More
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Upfronts 2013: Telemundo Pitches Power of Homegrown ProgrammingBy Jon Lafayette, May 6, 2013Owning content enables innovation and integrated opportunities More
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Upfronts 2013: Simulmedia Finding
Viewers in Odd PlacesBy Jon Lafayette, May 6, 2013Company specializes in aggregating small pockets of television audiences for big value More
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Magna Sees Improving Advertising MarketBy Jon Lafayette, May 3, 2013Modest growth expected for national television More
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Viacom Ad Sales Turn Positive; Earnings DropBy Jon Lafayette, May 1, 2013Revenues down 6% to $3.1B
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NewFronts 2013: CBS Interactive Extends Network Shows OnlineBy Jon Lafayette, May 1, 2013CNET Español to launch in fall More
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