Advertising & Marketing
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Next at NBC Sports: The Olympics...And Baseball?By Jon Lafayette, February 6, 2012As the network looks to add content, NBC Sports chief Mark Lazarus calls baseball a premiere property More
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Gingrich Campaign Continues Media Bashing to Solicit BucksBy John Eggerton, February 2, 2012Requests donations for primaries, general election through mass "dear supporter" e-mail More
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GM Dumps Upfront BuysBy Jon Lafayette, February 1, 2012Automaker takes options for second quarter More
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Kia,
Starbucks Join Sprint as 'Voice' SponsorsBy Tim Baysinger, January 31, 2012All three will appear in premiere episode following Super Bowl More
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Aaron Rodgers Named Most MarketableBy John Eggerton, January 30, 2012Corporate brand managers, marketing execs list most mediagenic NFL players More
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Logo Expands Social Media EffortsBy George Winslow, January 30, 2012Will use multiple social media platforms for Jan. 30 launch of fourth season of RuPaul's Drag Race More
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Upfronts 2012: Let the Games Begin
By Jon Lafayette, January 30, 2012
It’s only January, but it’s already upfront time for the people who put together the presentations designed to lure the $18 billion in advertising dollars that media buyers will parcel out starting in late May for the 2012-13 season. (Pictured: CW Upfront 2011)
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USA Cashing in on Chatter By Jon Lafayette, January 30, 2012Network is generating revenue on social TV platform More
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SAG, AFTRA Boards Approve MergerJohn Eggerton, January 29, 2012Creation of combined nearly 200,000-member union now goes to membership for vote More
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Meredith Broadcast Revenue Down 13%By Michael Malone, January 24, 2012Take out political from last year, and Meredith showed strong earnings More
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New Syndie Talkers
Hit Madison Avenue By Jon Lafayette, January 23, 2012Buyers take notes as fresh originals join off-net series in upfront pool More
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Fox Draws Beer as UFC Sponsors By Jon Lafayette, January 23, 2012Anheuser-Busch, MillerCoors stake out positions within the octagon More
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Digital Advertising Alliance Launches Educational Ad CampaignBy John Eggerton, January 20, 2012YourAdChoices seeks to educate viewers about the control they have over online privacy More
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Subaru Puts a Bird on IFC's 'Portlandia'By Jon Lafayette, January 19, 2012Auto integrated into comedy sketch More
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Ford,
Coca-Cola, AT&T Return as 'American Idol' SponsorsBy Tim Baysinger, January 18, 2012Car and beverage maker's 11th, wireless provider's 10th year as sponsors More
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Space Suit Fits NatGeo By Jon Lafayette, January 16, 2012Net invites media buyers and clients for weekend at Space Camp More
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'Igniters' Fire Up Syfy By Jon Lafayette, January 16, 2012New research highlights influential viewers for ad buyers More
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Paredes To Head Golf Sales at NBC SportsBy Jon Lafayette, January 13, 2012Includes Golf Channel and Golf Channel on NBC programming More
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Yaccarino Lays Out NBCU Cable Ad Sales StructureBy Jon Lafayette, January 8, 2012Key roles for Mandala, Baker More
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Speciale Joins Turner as Part of New Sales TeamBy Jon Lafayette, January 6, 2012Levy reorganizes following departure of Yaccarino to NBCU More
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