BC Beat

May 13, 2008 | Link This | Email this | Comments (0)

The 20^th season of The Real World isn’t even over, but that hasn’t stopped MTV from giving the green light to a 21^st season of the series. For the next season, set to begin production this summer, MTV is taking the show back east to the city where it all started, New York. Specifically: the borough of Brooklyn.

 

“The Brooklyn season, like the Hollywood season, will focus on what people loved about The Real World when it launched in 1992 – genuine people, meaningful conflict and powerful stories,” Jon Murray, The Real World Co-Creator and Chairman & President of Bunim-Murray Productions, announcing the pickup.  “We're thrilled that MTV is allo...Read More

May 2, 2008 | Link This | Email this | Comments (0)

 Discovery Channel’s new theme song/brand spot is pretty damn catchy (see below), and the network knows it. Beginning today Discovery will allow visitors to Discovery’s mobile site to download parts of the song as a free ringtone.

 

This, my friends, is viral marketing. Now granted, maybe having the “boom-de-yada” chorus popping up during a play or on the train might not be the sort of publicity the network wants, but the positives of having the song out there surely outweigh any potential pitfalls.

 

Did I mention it’s catchy?

April 29, 2008 | Link This | Email this | Comments (0)

 

I knew this day would come. One day, some network would give the green light to a show, most likely a reality show,which would take the prize as the worst show ever created.

 

Today, G4 announced a new show that has to be considered a front-runner for that title. Without further ado, I present to you, dear readers, Hurl!

 

LOS ANGELES, April 29, 2008 — G4 is taking competitive eating competitions to the next level with a new series that combines speed-eating with intense physical challenges. In each episode, five brave contestants attempt to consume the largest quantity of foo...Read More

April 27, 2008 | Link This | Email this | Comments (0)

While at the NFL Draft Saturday I had the chance to speak to Charles Coplin, VP of programming for NFL Network. I asked Coplin what went into the network’s draft coverage, how it stacks up against other NFL events, and what the results of the draft could mean for NFL Network programming going forward, among other things.

Q: How have you been preparing for the network’s draft coverage?

Coplin: “We’ve been covering this thing for four months, but in terms of today, we went on the air at 11 a.m. with a four hour pregame show, we’re covering everything that moves at every angle, we’re in five different locations, we’re ready when things happen today, to either go as scripted or call an audible if things go a different direction.”

Q: From a production standpoint, what goes into producing an ...Read More

April 26, 2008 | Link This | Email this | Comments (0)

New York- The 2008 NFL Draft is well under way. Here in Radio City Music Hall the NFL Network and ESPN have erected sets where fans would normally be paying big bucks to see the Christmas Spectacular. Both channels are on two extremely large screens above either side of the stage, fans and reporters alike have portable radios allowing them to listen to the feeds from the channels.

Oh, and the fans? They are going crazy. The Jets and Giants supporters rule the room, exemplified by the enormous cheers anytime either team is mentioned, and the boos directed at the New England Patriots and their fans who made the trek to enemy territory. The Philadelphia Eagles also have a strong showing....Read More