BC Beat

April 30, 2008 | Link This | Email this | Comments (0)

Animal Planet is aiming to be top dog in marketing for its first ever competition reality show, Groomer Has It, which was recently greenlighted to a second season. 

The show, hosted by former Queer Eye Fab Fiver Jai Rodriguez, pits 12 dog groomers against each other to find the best in show. It premiered April 12 and the network is pushing marketing in the hopes that it grows viewing throughout the season. 

Fun tactics include partnering with doggie boutiques around the country, which agreed to give out show-touting fliers with purchases (the co

January 13, 2008 | Link This | Email this | Comments (1)

Omg. Debbie Matenopoulos is on the warpath.

Hated the Globes. Thought they were, like, the most boring thing ever. Larry King's post-globes panel with AJ Hammer, Melissa Rivers and some other CNN chick. Deb must be bitter because she was wearing the same shirt as Extra's Dayna Devon.

People's movie critic Leah Rosen tells Larry the Globes were like awards show Cliffs Notes. She's totally right! Who wants multiple hours and tributes and montages and blah, blah? Well, which average viewer, I mean. Which is what some of us, you know, New York-based, admittedly less-plugged-in-to-awards-show-drama-nitty-gritty weekly trade reporters were tonight.

In my case, I w...Read More

December 3, 2007 | Link This | Email this | Comments (0)

Americans can get nostalgia-crazy: The '90s were the '70s after all. But 1968 stands apart, a mix of war and strife, psychedelia and bell-bottoms. Brokaw takes History Channel down the rabbit hole with the documentary 1968 With Tom Brokaw, premiering Dec. 9.

In response, History has unveiled a "mind-bending promotion" that updates the old "tune in, turn on, drop out" slogan with "log on, opt in and Web out!"

As part of this push, viewers can visit Powerof68.com to share videos and photos, play games and win prizes like a TiVo HD or a trip to Las Vegas to see Cirque de Soleil's Beatles-inspired performance "Love."

For anyone brave enough to picture themselves in a fringe vest, the "Lady Madonna's Closet" game turns you into a '60s fashion plate. The "Where Were You?" featu...Read More

October 2, 2007 | Link This | Email this | Comments (0)

Hey, ladies: Wanna get your JDate profile noticed? Get all potty-mouthed and start taking cracks at Brit and Paris. Worked for Sarah Silverman.

To promote the second season of Silverman’s series The Sarah Silverman Program, which premieres Wednesday, Oct. 3, Comedy Central created a profile for the standup-cum-TV star on JDate, the mother of all Jewish dating sites.

September 17, 2007 | Link This | Email this | Comments (0)

ABC.com wants staffers to throw themselves into their work—literally. The network recently debuted the ABC.com Daily Show, a short-form weekday Webcast written and hosted by a rotating roster of young staffers. The show—shot Monday through Friday in the cubicles of the site’s L.A. offices—is designed to highlight ABC’s programming and ancillary online offshoots, while showcasing young employees who perhaps have their sights set on that other Daily Show.

In the works for several weeks, the Webcasts are an effort to stir more visitor traffic, since it’s impossible to give equal Web time to features, said Alexis Rapo, Vice President, Digital Media,...Read More