It may go against everything local TV news stands for/strives for, but WDRB Louisville says it will no longer use the term “breaking news” in its broadcasts, reports TV Spy.
A station promo says:
“You hear the term, ‘Breaking News’ quite frequently these days. It’s a marketing ploy to convince you that at television station is better at bringing you the news first, as it happens. The problem is, it’s just not true.”
The station has also posted a “Contract with our Viewers” and a “Contract with Advertisers” to its website. The contracts are a list of ten promises. For viewers, one promise is not to use the term ‘Breaking News,’ while another says, “We will strive to use our viewers time wisely - each story will teach, inform, entertain or resolve or it will not air.”
WDRB is Block Communications’ Fox affiliate in Louisville. A few months back, we wrote about GM Bill Lamb’s literary efforts, in the form of a business book titled Money Follows Excellence.