Robert Edelstein

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Selling Hot Meat the Old-Fashioned Way

Let it be said: The man had a big wiener. And he rode that wiener to uncharted profits, success and prominence. There was, of course, a time when “the man had a big wiener” would have earned you a few titters, but nary an eye-roll, and that’s the period when the Oscar G. Mayer name first meant something innocently fun and pleasing in the world of television. Mayer, the... More

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More Damn Fine Coffee and Cherry Pie?

Kyle MacLachlan is interested in bringing back Twin Peaks as five-minute webisodes. These would, as has been reported, not involve original co-creator/brilliant-though-certified wackadoo David Lynch, who is busy meditating and creating music. But the other brilliant mind behind it, Mark Frost, has to be out there somewhere. MacLachlan knows it’s a “crazy idea” but he... More

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Totally Eclipsing the Original . . . Literally

“Pan the room . . . Random use of candles, empty bottles and cloth, and can you see me through this fan?” Yes we can see her: She’s raspy-voiced, wild-haired 1980s vocalist Bonnie Tyler. Normally in the video for her big hit “Total Eclipse of the Heart,” which is among the more unforgettably cheesy clips from the early days of MTV, she’s singing... More

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Still Crazy--and INSANE!--After All These Years

After being told last week to “grow up,” “lighten up” and “calm down old man”–in comments made to my blog about Burger King’s woefully inappropriate “square butts” SpongeBob commercial –I was led today to shake my head at another incomprehensible move, this one related to a brilliant bit of TV from my youth. It... More

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What's Funny About BK's "Square Butts" Ad? Nothing.

I’ve been trying to think of exactly what makes me feel icky about the new Burger King/SpongeBob commercial ( Scroll down to watch the spot ). And I guess my answer is: Pretty much everything. In the clip, BK’s jolly frozen-smile King–a commercial character I happen to really like–sings a little parody rap remix of the already-a-parody Sir Mix-a-Lot gem... More