Claire Atkinson

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A Comcast-Backed Telemundo Could Grow Hispanic TV Marketplace

Related Content:  Vivendi: No Decision Yet on NBCU Stake Comcast’s imminent deal to acquire a majority stake in NBC Universal may change the balance of power in the Hispanic TV world and possibly give a boost to the operator’s efforts to sell its services to the Hispanic community. NBC Universal owns Telemundo Communications Group, which encompasses not only a... More

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Kay Jeweler Signs On To Syfy Movie Special

Kay Jeweler has signed a wide ranging sponsorship with NBC Universal’s Syfy channel which will see the marketer support a new movie event from Reunion Pictures and RHI Entertainment’s Robert Halmi Sr. and Robert Halmi Jr. Kay will advertise its products around Alice , a TV-movie based on the children’s book,  “Alice’s Adventures in Wonderland,”... More

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CIMM meeting: Where's Canoe?

The Coalition for Innovative Media Measurement convened at MTV Networks’ headquarters in New York’s Times Square today (November 10) to hear how the research industry can use set-top-box data to improve knowledge about viewing habits and potentially help tie that data to purchase decisions. Advertisers these days are less interested in TV ratings and more interested in defining... More

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Bewkes Calls for Measurement Innovation

Time Warner CEO Jeff Bewkes touched on the great video measurement debate yesterday (November 4) on the company’s third quarter earnings call . Prompted by an analyst’s question on the topic Bewkes said: “What the industry, the network and show producing industry wants to see is to have them [Nielsen] move forward, which they are trying to do and to investigate any other... More

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CTAM Wrap: Taking the Pulse of the Cable Biz

If you weren’t able to make it to the CTAM Summit in Denver this week-or you made it but were too busy in meetings to get a sense of things-not to worry. Here’s a summary of the highlights and pearls of wisdom from the panel sessions and cocktail conversations. Cable’s Next Big Thing According to Comcast COO Steve Burke, the two big opportunities facing the cable... More