Claire Atkinson
Email: Claire.Atkinson@reedbusiness.com
ADverse: Atkinson on AdvertisingLink This | Email This | Comments (1) Bewkes Calls for Measurement InnovationTime Warner CEO Jeff Bewkes touched on the great video measurement debate yesterday (November 4) on the company’s third quarter earnings call . Prompted by an analyst’s question on the topic Bewkes said: “What the industry, the network and show producing industry wants to see is to have them [Nielsen] move forward, which they are trying to do and to investigate any other... MoreLink This | Email This | Comments (0) CTAM Wrap: Taking the Pulse of the Cable BizIf you weren’t able to make it to the CTAM Summit in Denver this week-or you made it but were too busy in meetings to get a sense of things-not to worry. Here’s a summary of the highlights and pearls of wisdom from the panel sessions and cocktail conversations. Cable’s Next Big Thing According to Comcast COO Steve Burke, the two big opportunities facing the cable... MoreLink This | Email This | Comments (0) Is Travel Channel worth up to $900 million?Are cable channel multiples going through the roof again? Reports out today suggest that News Corp’s bid for Cox Communications’ Travel Channel is in the region of between $800 million and $900 million dollars. Pali Capital’s Richard Greenfield estimates that if Travel’s pre-tax earnings (EBITDA) are around $50 million in 2009, that would translate as a multiple... MoreLink This | Email This | Comments (121) Chase Carey: Hulu to Charge in 2010News Corp. Deputy Chairman Chase Carey opened the B&C OnScreen summit to discuss where he sees the business going. “It’s time to start getting paid for broadcast content online,” he said. Carey said that while everyone cites the infamous Jeff Zucker quip that “We’re exchanging analogue dollars for digital dimes,” the industry continues to do... MoreLink This | Email This | Comments (0) CIMM Zeroes In on Executive DirectorThe Coalition for Innovative Media Measurement, the NBC Universal-backed venture aimed at improving audience measurement, is due to make some news in the coming days, according to our sources in the field. The first orders of business: hiring a managing director and issuing a request for proposal outlining requirements for interested parties.Among the handful of names circulating as potential... More |
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| Blogs | Recent Posts | Total Posts |
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| ADverse: Atkinson on Advertising | 70 | 70 |
| BC Beat | 21 | 21 |



