Claire Atkinson

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Marketers Generating Super Bowl Buzz With And Without a Buy

Advertising in the Super Bowl represents one of the best deals in TV, according to Initiative. The Interpublic agency went on the road to pitch the big game to clients and to explain why its never been a better time to drop almost $3 million on a single thirty second ad spot. The agency bought ten spots for clients such Hyundai/Kia, Dr. Pepper, Visio (the only brand to gain attention as a... More

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Letterman Helps Rehab Leno

Rehabbing Leno has to be one of the trickiest job in marketing and PR right now. And one of the biggest guessing games, in our news room anyway, is how the heck NBC will sell audiences the message that, “Leno’s no longer on at ten, back to 11.35pm.”We almost choked on a Dr. Pepper when we saw him show up in a promo for Letterman in the midst of CBS’ Super Bowl. The... More

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Google Hearts The Super Bowl?

Google CEO Eric Schmidt added fuel to the rumor that his company is widely rumored to have bought a thirty second Super Bowl ad. On Saturday, February 6, Schmidt Tweeted the following: “Can’t wait to watch the Superbowl tomorrow. Be sure to watch the ads in the 3rd quarter (someone said “Hell has indeed frozen over.”) The ad is rumored to be a corporate branding... More

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Is TV Research a Dying Art on Madison Avenue?

Shari Anne Brill, one of Madison Avenue’s wittiest and most incisive TV researchers, was axed from her longtime post last month as senior VP and director of programming at Carat. News of her departure ( first reported by MediaPost ) surprised research peers and media writers alike-and coming just months after Magna parted ways with another veteran research guru, Steve Sternberg, begs... More

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Is Toyota planning a Super Bowl spot?

The huge Toyota recall has TV ad executives wondering how the troubled auto giant will retool its ad campaigns to build trust with consumers and whether that might translate into bigger spending commitments in the future. Our Madison Avenue sources say the car company has firmed up its second quarter upfront buys with CBS but has dropped commitments with other TV partners. Marketers have the... More