Claire Atkinson

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A Home For 'Help Me, Martha?'

When producer Mark Burnett rolled out the concept for a new syndicated strip, featuring Martha Stewart, he showed the press and agencies a sizzle reel which included Ms. Stewart showing up on the doorstep of unsuspecting viewers and helping them to tackle house projects they were clearly useless at. That was after the requisite gasps of surprise followed by numerous exclamations of OMG. That... More

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Ratings count switch could help station coffers

Local TV stations could be looking at a bigger payday as Nielsen gets set to change the way it counts TV viewership.On March 31, Nielsen will stop providing local clients and media agencies with live-only TV ratings and replace them with live plus same day numbers which include DVR play-back of shows, according to an item by Media Pos t, March 23. Stations could see up to a 7% bump in... More

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Broadcast Net Unit Costs Fall in Q4

Even while the scatter market was buoyant in fourth quarter, a new survey suggests that broadcast networks on average were cheaper during the final quarter of 2009 than at the same point a year ago. The average cost of a thirty second ad, or unit, in primetime across the big four broadcast networks was $105,821, an 11% drop on the previous period in 2008. According to agency TargetCast,... More

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OK, Networks, No More Excuses

Once a sector in so-called “secular and cyclical decline,” broadcast networks are suddenly as welcome on Wall Street as the first crocuses of spring. The mainstream TV business is no longer subject to endless downbeat stories about ratings declines and ad revenue shifting to cable. There are new revenue streams to talk about: from a network’s own affiliates, from cable... More

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Upfronts 2010: Events Calendar

Stay on schedule this upfront season with B&C’s UpfrontCentral calendar. Check back for updates. More