Marisa Guthrie is a senior reporter for Broadcasting & Cable.
Jonathan Wald To CNN?So what are we to make of Jonathan Wald, Piers Morgan and Morgan’s agent John Ferriter lunching together at Michael’s, the Manhattan eatery that doubles as a negotiating salon for New York’s media class? Wald has been on the short list to executive produce Morgan’s upcoming CNN program. Sources say no deal has been signed. And CNN did not respond to... More
Bewkes Throws Support Behind CNN Programs Developed by KleinTime Warner CEO Jeff Bewkes was on Neil Cavuto’s Fox Business Network show Wednesday where he said CNN’s new primetime line-up, the just premiered Parker/Spitzer , and the upcoming interview program hosted by Piers Morgan have his full support. Cavuto asked Bewkes if he had a “tight leash” on Parker/Spitzer , meaning is corporate shaping the direction of the... More
'Parker/Spitzer' - Less Happy Talk, More TeethParker/Spitzer , the first of two new hours designed to rescue CNN primetime from the ratings basement, bowed tonight. The program had all the trappings of a made-for-cable-news hour - controversial guests (Andrew Breitbart) and controversial soundbites (Kathleen Parker: Sarah Palin “get out of the way” you “can’t win” in 2012. And Aaron Sorkin: Palin... More
MSNBC Wants Viewers to Listen UpNo slouching, coach potatoes! MSNBC’s new two-year, multi-million dollar ad campaign with the new tag line, “Lean Forward,” is going for a sense of urgency. The fierce urgency of now? Certainly MSNBC, having overtaking beleaguered CNN in primetime, sees an opportunity in the ratings cycle. As MSNBC President Phil Griffin told The New York Times , the new slogan,... More
Execs Exhibit Little Patience Amid Flat-Lining RatingsApparently patience is relative. Network executives have preached patience with new series since digital fragmentation has turned the competition for eyeballs into a death-match and delayed viewing makes reading ratings reports a retina-burning exercise. But here we are two weeks into the new season and already two expensive new series have been yanked: Fox’s Lone Star and... More
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