PAUL GREELEY is Vice-President of Marketing and Promotion at Nexstar Broadcasting which is headquartered in Dallas, Texas. Nexstar owns and/or operates 50 local TV stations across the country in medium and small-sized markets. Greeley joined Nexstar in 2004 after a career as a marketing and promotions writer/producer and creative services director in local TV stations in Philadelphia, New Orleans, Orlando, and Ft Myers.
Greeley started his career at New York Communications, an ad agency in Philadelphia, whose clients were mostly TV stations in major markets. He has been a frequent contributor of articles on TV news marketing for the ‘Marketing Matters' section of TVSPY.com, a web site dedicated to TV journalism and its marketing, and also written articles for Graeme Newell's weekly newsletter, Marketing IdeaNet.
Greeley has also moderated the ‘Marketing Matters' Watercooler section since its inception, a site where TV marketing and promotion executives can go for interactive discussion.
Greeley holds a Bachelor of Arts degree in English and a Bachelor of Science degree in Secondary Education from West Chester University in Pennsylvania. He has served on the CBS Affiliates Caucus Committee's advertising and promotion board. His work has been honored by CBS's Eye on Excellence Award for Most Creative, and he has three times been a finalist in PROMAX's Gold Medallion Awards.
Greeley and Nexstar Broadcasting were named "Brand Builders of the Year" in 2004 by Broadcasting and Cable and PROMAX and Greeley won a 2006 PROMAX Gold Medallion Award for his work on the local TV Sales campaign for Nexstar.
The PROMAX/BDA Blog: What You Might Have Missed...Steve Schwaid, the Senior VP of News & Programming for the NBC station group, revealed some research that I think is astounding. In the session, Hit ‘Em Where it Counts: Promotion in the Ever-Shifting Landscape of the Media-Savvy World , Schwaid said, "you will find that there are significant parts of your day where more people are looking at your Web site than are... More
The PROMAX BDA Blog--June 13, Afternoon DispatchNew York, Wed, June 13 th , 1pm: One of the challenges for many attendees at the annual PROMAX/BDA conference is trying to figure out which sessions to sit in on when several interesting sessions are scheduled at the same time. Like this afternoon. At 2pm, the session New Best Practices by speaker and interim PROMAX managing director, Lee Hunt, looks to be interesting. In the... More
The PROMAX/BDA Blog--June 13th, 7AMNew York, Wed, June 13th: The PROMAX/BDA conference got off to a roaring start late yesterday when filmmaker John Waters took center stage in the Grand Ballroom here at the Hilton. Working the standing room only audience like a veteran stand up comic, Waters was hysterical, zinging out more one-liners than Henny Youngman on a bad day. I have to admit that before I walked into the room, I... More
Starting Tomorrow: The PROMAX/BDA BlogCan’t make the PROMAX/BDA conference in New York this year? Don’t worry, I got you covered. Let me be your eyes and ears to this year’s conference. From the sessions to the speakers, from the parties to the exhibit halls, I’ll be writing about it several times a day for Broadcasting & Cable’s Website starting Tuesday, June 12 th . ... More
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