Alex Weprin

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Bravo Brings the "Bravolebrities"

As Bravo moves toward programming originals five nights a week, including scripted fare, the NBC Universal-owned channel brought out its big guns to impress the jaded media buying crowd with the upfront season’s most opulent presentation yet. The channel wrangled 65 stars of its shows, or “Bravolebrities,” to add some wattage and mingle with the young-skewing crowd (or... More

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Has Apple Hit The $1 TV Sweet Spot?

A few weeks ago, when rumors of the Apple tablet (now known as the iPad) were still swirling around the web, some of the speculation was that Apple would revamp its iTunes store to coincide with the launch. Reports said that Apple was considering creating a streaming version of its store, and that it was trying to convince TV networks and studios to drop the prices of TV shows from $1.99 to... More

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MTV First Out Of Upfront Gate

MTV became the first network to host an upfront presentation in 2010, with an event dubbed “Behind the Screen” at New York’s Hammerstein Ballroom Feb. 2. Being first out of the gate may not be the only trick they have up their sleeve. MTVN Music & Logo Group executive VP of ad sales Sean Moran told reporters from B&C and Mediaweek that the company is considering... More

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Analysis: iPad Doesn’t Change Apple’s TV Game

The Apple iPad has been the subject of intense speculation (see TV Braces For The Apple Tablet ) but the final product unveiled by CEO Steve Jobs in San Francisco Jan. 27 seems to maintain the status quo, at least with regard to video content. Users can purchase movies or TV shows on iTunes, and sync them with their iPad to view whenever they would like. The iPad has a large, 9.7 inch HD... More

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What Would An Apple Pay TV Service Look Like?

On Jan. 27, Apple is expected to unveil a tablet computing device with a heavy focus on media content, including digital versions of newspapers and magazines. It may also include an enhanced iTunes store with a subscription service to access television programs-a prospect fueled by reports that Apple has broached the idea with CBS, Disney-ABC and other networks. Just as Apple completely... More