Jon Lafayette

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Analyst Sees $9.2B Upfront for Broadcast

Analyst Anthony DiClemente of Barclays Capital pronounces that the U.S. TV advertising market remains relatively resilient and healthy, and predicts gains in the upfront, but that those gains will be smaller than last year. In a research report, DiClemente says that the Big Four broadcasters’ upfront revenue will increase 0.5% to $9.2 billion, with Fox’s total taking a... More

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Madison Ave. Digs In to Rebuild Staten Island

A group of advertising industry executives has planned an event called Madison Avenue Rebuilds Staten Island that aims to raise money for people in the borough still recovering from Superstorm Sandy. John Nitti, president of activation for media buyer Zenith, who grew up in Staten Island and still lives there, is one of the executives spearheading the effort. The fundraising goal is... More

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Wall Street Concerns Mount Over Weaker Ad Outlook

Television company stocks have been on the rise even though Wall Street does not like what it’s hearing from Madison Avenue. A new report from Credit Suisse analyst Michael Senno sees slowing ad growth that lags overall post-recession economic gains. He sees only modest ad increases this year, including low single-digit gains in the upfront for both broadcast and cable.... More

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Nick Gets Dauman to Do Funny Business

The highest priced star at Nickelodeon’s upfront presentation on Tuesday wasn’t Dora the Explorer or SpongeBob SquarePants. Underscoring how important a turnaround of the kids network is for the media conglomerate , Viacom CEO Philippe Dauman took the stage and engaged in comedic banter in front of media buyers, at least one of whom later noted that Dauman hasn’t... More

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Comcast Is Not Your Father’s Cable Company

Wednesday was an exciting day for Comcast CEO Brian Roberts. Tuesday night, Comcast had announced that it would be paying $16.7 billion to buy out GE’s remaining stake in NBCUniversal two years early. He spent Wednesday talking about the transaction. On TV with MSNBC’s Joe Scarborough. With analysts during an earnings conference call. With NBCU staffers at a town meeting... More