Jon Lafayette

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Moonves Plays the Double-Digit Card

Pre-upfront posturing is going into high gear as media companies report first-quarter earnings. On CBS’ call with analysts, CEO Les Moonves broke out of an uncharacteristic reticence about setting high upfront expectations. “We will be very aggressive going into the upfront,” Moonves said. “I can say with absolute confidence that we’ll once again lead the... More

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Yahoo Offers 10% Digital Solution to TV Shrinkage

Yahoo’s version of an upfront was all about television stars and television money. The Internet company took its turn during NewFront week on Monday night, holding an event at the Best Buy Theater off Broadway, a venue where ESPN has been breaking into the broadcasters’ upfront week for several years. During a lengthy presentation, Yahoo rolled the TV stars who are creating... More

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Analyst: Cable Ads Up 5%, Broadcast Down 2% in 2013

Analyst Brian Wieser of Pivotal Research Group says he expects national TV ad spending to be up about 3% in 2013, similar to its gain of 2012, excluding the Olympics. But Wieser expects cable to gain share versus the broadcast networks at a faster pace in 2013. He sees cable growing by 5%, with the broadcast networks down 2% for the year. Based on the latest information from the fourth... More

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In Battle of Frenemies, Is Netflix Moving Ahead?

Netflix stock jumped more than 23% Tuesday morning following Monday’s earnings and several announcements by the streaming video powerhouse. It said that the number of its subscribers rose by 2.03 million to 29.17 million, topping HBO. It also said it planned to focus on original content, and would let its current program licensing deal with Viacom expire at the end of May. Not... More

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Analyst: Netflix Streaming Costs Networks $500M in Ads

Netflix last week said that its subscribers streamed four billion hours’ worth of video over the past three months. How does that affect traditional television networks? Analyst John Janedis of UBS estimates that the shift in viewing to streaming from ad-supported broadcast and cable had “a negative impact of about $500 million in total TV advertising during the... More