Fates and Fortunes

Syndicating Sarah Palin, Part 2: The Next Rush Limbaugh?

7/29/2009 04:22:36 PM

Inside Radio reported yesterday that a new career choice for Sarah Palin, the now former governor of Alaska and Republican lightning rod, might be a nationally syndicated radio show.

Sarah Palin wink“While not exactly shopping the GOP’s 2008 vice presidential candidate, sources say Palin representatives have been quietly testing the waters to see how much interest radio syndicators have for her,” reports the publication.

My own sources say much what they said when asked about a TV show for Palin: Don’t think so. While you might assume Palin would be a better fit for conservative radio than the less partisan world of syndicated broadcast TV, my sources say the country’s biggest radio conglomerate, Clear Channel, has already passed on her.

The main objection to Palin as radio talk-show host is that she would have to hold forth for three hours a day. While some of her recent remarks may indicate a talent for improvisation, anyone who’s listened to Rush Limbaugh or Thom Hartmann or Don Imus or Howard Stern or even Ryan Seacrest knows it’s the rare personality who can blab extemporaneously for 15 hours a week. And relying on callers to get you through won’t help, because as we’ve all experienced, callers-in are usually more embarrassing than compelling.

Inside Radio also gleefully points out the irony of these rumors, since Palin’s disdain for the media is clear. As she admonished reporters in her departure speech: “Quit making things up.”

Meanwhile, we’re all waiting for the real answer to the question: What does Palin plan to do next?

Well, what do you think she should do?

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