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Buyers See 'What Happens' At Bravo Upfront Event

3/31/2011 12:44:07 AM

Media buyers got a big helping of Bravo Wednesday night.

The network hosted upfront parties in New York, Chicago and L.A., airing live cut-ins from each city during the finale of Top Chef All-Stars. After Richard Blais was crowned the winner, Bravo senior VP for original programming and development Andy Cohen hosted a live edition of Watch What Happens: Live from the New York event where he interviewed Blais.

Downtown in New York Frances Berwick, president of Bravo Media, regaled attendees with tales of Bravo’s success in increasing the amount of original programming it airs and raising its ratings while retaining its affluent, educated and engaged viewers.

Cohen showed clips of the networks 11 new series and many of its 19 returning skeins. The networks programming plans for next season had been announced earlier in the day.

Media buyers enjoyed dishes prepared by the two Top Chef finalists. On the menu were simply raw hamachi with crispy sweetbreads and cutlet of black cod with pork belly, beets and mustard caviar from Blais and halibut with cauliflower, pancetta  and kumquats and pork shoulder with pepperoni, cabbage and turnips from runner-up Michael Isabella.

In addition to the Top Chef finalists, personalities from series, including Real Housewives of New York, Real Housewives of New Jersey, Top Chef Just Desserts, Work of Art, Rocco’s Dinner Party, Robles and Co., Pregnant in Heels, Mad Fashion, Tabitha Takes Over and Platinum Hit, shared the meal and the conversation.

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