BC Beat

'Game of Thrones' Crowned King of Social Media

6/10/2013 05:57:04 PM

While Game of Thrones fans gasped, cringed and took to Twitter and Facebook to share in the aftermath of the “Red Wedding” at the conclusion of the “Rains of Castamere” episode on June 2, HBO rejoiced in the unprecedented social media activity that the show generated—especially as the season’s penultimate episode—which, according to Trendrr, was up 107% over season two’s comparable episode with 396,000 interactions.

Note: If you haven’t seen “Rains of Castamere,” this blog contains spoilers.

After the bloodshed in the episode, in which three key characters are murdered unceremoniously during a wedding reception, fans-including celebrities-flooded Twitter with cries of despair:

“I’ve only gone to a therapist once but I’m thinking about seeing one three times a week after tonight’s #GameofThrones”
@ikebarinholtz, Ike Barinholtz, The Mindy Project

Oh my god!!! That was so brutal and upsetting!! #gameofthrones
@Krystenritter, Krysten Ritter, ABC’s Don’t Trust the B—- in Apt. 23

Hey, #GameofThrones, you win. You now have more of an impact on my emotional well being than anything else in life. #imnotokayrightnow :(
@ZacharyLevi, actor Zachary Levi

Tonight’s Game of Thrones was the most upsetting hour of TV I’ve ever seen.
@joshgad, Josh Gad, NBC’s 1600 Penn

And praise:

“Game of Thrones. A+
@zachbraff, actor Zach Braff

OK…mostly despair. But regardless of the content of the tweets, it was clear the content of the show had an impact on more than the viewers’ emotions. In fact, fans of the novels written by George R.R. Martin, who serves as an executive producer on HBO’s Game of Thrones, recorded their friends and family’s reactions to the scene (as they were aware of the characters’ demise) on YouTube.

The reactions were so well-received (that video alone has over eight million viewers at presstime) that Maisie Williams, who plays Arya Stark on the series, uploaded her own “reaction” to Vine, the mobile video app: