BC Beat

Discovery Goes Viral

5/02/2008 07:16:02 AM

 Discovery Channel’s new theme song/brand spot is pretty damn catchy (see below), and the network knows it. Beginning today Discovery will allow visitors to Discovery’s mobile site to download parts of the song as a free ringtone.

 

This, my friends, is viral marketing. Now granted, maybe having the “boom-de-yada” chorus popping up during a play or on the train might not be the sort of publicity the network wants, but the positives of having the song out there surely outweigh any potential pitfalls.

 

Did I mention it’s catchy?

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