KSWB: Pack Your Speedo
We were leafing through the latest issue of B&C, as we tend to do on Monday mornings, when something in the tail end of the mag caught our eye. It was a Help Wanted for KSWB San Diego, which switches from a CW to a Fox affiliate August 1.
"Welcome to Speedoville," the ad begins.
The listing says the new affiliate "will make Outward Bound look like a picnic…You’ll beg for mercy over the next year and only the strong will survive but if you got the guts and the drive to be the very best and want to live next to heaven in San Diego [Editor’s Note: Does that mean Mexico is heaven?], we may have a job for you."
KSWB is of course a Tribune station, and the above language is of course the way once-staid Tribune does business under Sam Zell and Randy Michaels.
This isn’t the first time Tribune has invoked the image of the much-feared Speedo this spring. In a press release issued in March announcing KSWB’s affiliation switch, new VP/GM Ray Schonbak said:
“The #1 television network, the chance to build a news department from the ground up, and on top of all that I get to live in a city that’s totally awesome—80 degrees, sunny all the time and right by the ocean. I’ll just wear a Speedo under my clothes and be ready to hit the beach at a moment’s notice.”
Karim commented:
Interesting but at the level of junior high sochol poetry. It has been the prerogative of people to make fun of all modern education.Padhai pharasi benchai tel.orKabul gaye mughal hwai aaye, bolain mugali baani.aab aab karatai u marigaikhatia tar rahaa paanietc were known perhaps in 16th-17th century. Let us not be cynical. This poem is fine but just so..
Sarah commented:
Hey Mike Judd is pretty good to lsiten to. I never cared for Reusse, I guess it just seemed he had a few cocktails when I lsitened to him. I used to lsiten to Common on the Fan but his show seemed to get old and is in need of new material.