WSFL, Newspaper to Launch Joint Program
Tribune’s WSFL Miami and its daily paper South Florida Sun-Sentinel will launch a morning program early in 2009, according to the Sun-Sentinel. The station recently moved into the newspaper’s headquarters, and is managed by Sun-Sentinel publisher Howard Greenberg. It stands to reason that Tribune will study the partnership with an eye on trying it in other markets where it owns a station and a newspaper, such as Los Angeles.
Writes Tom Jicha:
The goal is for the new show to be a fast-paced, personality-driven, nontraditional news and information format. The emphasis will be on local content, much of it supplied by the Sun-Sentinel editorial staff. A substantial Internet component is planned. It will be broadcast from the Sun-Sentinel newsroom in downtown Fort Lauderdale.
The show looks to air from 5 to 9 a.m. weekdays. WSFL airs just one daily newscast, a 10 p show produced by WTVJ. The CW outlet’s Website features news from the paper.